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An Integrative Model For Knowledge Sharing Behavior Of Employees In Ho Chi Minh City
(2023)
Knowledge management in organizations has become a critical topic for firms
to enable the circular of information and knowhow and legitimize the power of strategic
resources. A decisive process in this operation is the ...
The Effect Of A Limited Products Characteristics On Brand Trust And Purchase Intention Through Perceived Values. The Case Of Starbuck In Vietnam
(2023)
The trend of limited-edition products (LEP) has garnered significant attention
among the Vietnamese populace, particularly the younger demographic, thereby
creating a lucrative marketing avenue for premium brands. The ...
Determinants Affecting The Entrepreneurial Intention Of Generation Z: A Case Of Binh Duong Province, Vietnam
(2023)
Purpose – The objective of this study was to investigate the determinants that
have an impact on the entrepreneurial intention of Generation Z. The empirical
investigation focused on Binh Duong Province as the contextual ...
How The Cultural Identity Impact On Customer Loyalty And Mediating Role Of Attitude To Brands: A Case Study From Foreign Franchising Brand In Vietnam Context
(2023)
Regarding the growth of the franchising industry in Vietnam. Because of this structure,
the number of brands that operate in the food and beverage sector has significantly
expanded. As a result, in order for managers to ...
An Investigation Of Intention To Use Voice-Based Assistants: A Case Of The Young Vietnamese
(2023)
Experts predict that the era of Internet and digitalization along with speech recognition
technology will be inevitable trends in the future. Voice-based assistants (VBAs) are constantly
growing their number of users ...
Examining Factors Of Tiktok Platform Affecting The Young Generation's Travel Decision Making In Ho Chi Minh City
(2023)
Social media platforms serve as a crucial source of validation for tourists in their decisionmaking process, particularly with respect to destination selection. Prospective travelers
often rely on social media to generate ...
Factors Influence People’s Behavioral Intention To Use E-Wallet In Vietnam (The Case Of Zalopay)
(2023)
This study is conducted to the aims of identifying the variables that make an
impact on people's behavioral intention to use ZaloPay e-wallet in Vietnam. By
adopting "Unified Theory on Acceptance and Use of Technology ...
Investigating Factors Affecting Intention To Purchase Virtual Goods In Mobile Games: A Case Of Garena Lien Quan Mobile In Vietnam
(2023)
Virtual goods, commonly referred to as microtransaction game products, are
quickly gaining popularity as a way for mobile game publishers to generate profits.
Perceived Enjoyment, Continuous Use Intention, Subjective ...
Factors Affecting Green Consumer Behavior Of The Educated Segment In Ho Chi Minh City
(2023)
In today's society, characterized by frequent pandemics and disasters, there
is an increasing popularity of green consumption behavior. Therefore, this research
aims to find out determinants influencing students' willingness ...
Investigation On Environmental Awareness Towards Purchasing Intention Of Sustainable Apparel Via Altruism And Consciousness Among Genz In Ho Chi Minh City
(2023)
The fashion industry significantly contributes to global pollution, making the
circular economy a crucial concern. Many consumers embrace a more sustainable
lifestyle, reflected in their purchasing behavior and preferences. ...