Browsing Business, Economics, Finance, Accounting, Management by Title
Now showing items 2485-2504 of 2660
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Studying consumer buying behavior at supermarkets in HCMC: A comparision of Co.opmart Nguyen Kiem and Big C Hoang Van Thu
(International University HCMC, Vietnam, 2011)Vietnam retailing industry is one of attractive markets in the world. Nowadays, many foreign retailers has been investing and challenging domestic retailer that bring to Vietnam’s retail market more ... -
Studying customers' usage intention towards e-shopping sites : The case of Zalora VietNam
(International University HCMC, Vietnam, 2013)Nowadays, to keep pace with global trend, an e-commerce industry is gradually being formed in Vietnamese market. The fact that international e-shopping service providers jump into the market and ... -
Studying of factors affect inventory level in Unilever VN
(International University HCMC, Vietnam, 2010)The thesis is planned to gain the valuable insight about the inventory situation of “Washing powder” category in Unilever Vietnam through researching: factors that affect the inventory level and the correlation level ... -
Studying the impact of charity guilt appeals advertising in TVC on consumer's purchasing intention
(International University HCMC, Vietnam, 2012)Advertising is one of wonderful marketing tools that can help businesses bring their essences to customer in the fastest way. Thus, it has been effectively used and continuously exploited. Of all various appeals that can ... -
Studying the impact of humor appeal in TVC on consumer's attitude towards beer brand: The case of Heineken beer
(International University HCMC, Vietnam, 2012)Advertising nowadays is not simply a tool to increase sales for any products, but it is also an effective way producers in all over the world use to communicate to their target customers by delivering their products’ ... -
Studying the influence of Korean wave on young customers' needs satisfaction for fashion clothing in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)The primary objective of this study is to investigate the factors that influence on young residents’ need satisfaction for fashion clothing by Korean Wave and find out recommendations for fashion industry in Vietnam. The ... -
Studying young audiences' attitudes (age from 16 to 35) toward television advertainment of Vinamilk fresh in urban district of HCMC
(International University HCMC, Vietnam, 2013)Advertising is one of wonderful marketing tools that help businesses create the customers’ awareness toward their brand. It has been effectively used and continuously exploited. Because of the social context ... -
Studyng advertising's influences on the consumer decision making process : The case study of Vietnamobile
(International University HCMC, Vietnam, 2012)Understanding the effect of advertising on consumer behavior is an interesting topic of most marketers in different industries. Moreover, the relationship between advertising and consumer decision making ... -
The success and failure affordable luxury strategy for low-cost-carries
(International University - HCMC, 2017)A low-cost carrier (LLC) or budget airline is an airline that generally has lower fares and fewer comforts. In order to make up for revenue lost in decreased ticket prices, the airline usually charge for extras like food, ... -
Success factors influencing Vietnam's textile & garment export capabilities to Japan
(International University HCMC, Vietnam, 2014)There have been a large number of studies on Vietnamese textile and garment industry due to the fact that this is one of the largest export industries of the economy. However, only few studies have been found on the topic ... -
Suggestions on new market penetration marketing strategies : The case of Thai Binh shoes
(International University HCMC, Vietnam, 2011)Thai Binh Shoes (TBS) has been a footwear manufacturer for export since 1992. The enterprise specializing in sport shoes, hiking shoes and sport sandals has become the trustworthy footwear producer for such well-known ... -
Suggestions to improve consumption of products of SABECO in Cambodia
(International University HCMC, Vietnam, 2010)With the information available from interview with SABECO, Cambodia consumer, BPC Trading Company’s specialist , the internet, newspaper; my knowledge after four years studying in International University; ... -
Sustainability reporting practice in Vietnam: Case study of Bao Viet Holdings and Vietnam dairy products joint stock company
(HCMC - International University, 2015)The aim of this paper is to understand the sustainability reporting practices in Vietnam by through the case of Baoviet Holdings and Vinamilk. Sustainability information is acquired from annual reports from 2008 to 2011, ... -
Sự hài lòng của cư dân đối với chất lượng dịch vụ dự án nhà ở xã hội tại TP.HCM: Trường hợp dự án chung cư Resco
(2022-08)Luận văn này với mục đích nghiên cứu, xác định các nhân tố của chất lượng dịch vụ chung cư ảnh hưởng đến sự hài lòng của cư dân. Để có thể đo lường và xem xét các yếu tố nào ảnh hưởng đến sự hài lòng của cư dân, tác ... -
Sự hài lòng của người dân khi sử dụng dịch vụ công tại chi nhánh văn phòng đăng ký đất đai quận 7, Tp. Hồ Chí Minh
(International University - HCMC, 2020)Đề tài “Sự hài lòng của người dân khi sử dụng dịch vụ công tại Chi nhánh Văn phòng đăng ký đất đai quận 7 thành phố Hồ Chí Minh” sử dụng thang đo Likert 5 cấp độ để đánh giá mức độ hài lòng của người dân khi sử dụng dịch ... -
Sự hài lòng của người dân đối với chất lượng dịch vụ hành chính công tại UBND Quận 6 thành phố Hồ Chí Minh
(International University - HCMC, 2021) -
Sự hài lòng của người nộp thuế đối với chất lượng phục vụ của chi cụ thuế Quận 7
(International University - HCMC, 2019)Từ khoá: sự hài lòng, “Chi cục Thuế quận 7, chất lượng dịch vụ hành chính thuế” “Từ năm 2007, khi Luật Quản lý thuế có hiệu lực thi hành, thực hiện lộ trình cải cách hành chính thuế, cơ chế “một cửa” và “một cửa liên ... -
Sự tham gia tác động đến sự hài lòng của người dân thông qua hiệu quả chương trình nông thôn mới tại huyện Nhà Bè
(International University - HCMC, 2021)Một số học giả, nhà khoa học, các nhà quản lý công thừa nhận việc tham gia của công dân vào các hoạt động của Chính phủ sẽ tạo ra hiệu quả quản trị quốc gia, sẽ thúc đẩy việc tái phân phối (Baiocchi, 2003); sự tham gia của ... -
Switching cost and customer retention in mobile network market in Ho Chi Minh City
(International University - HCMC, 2017) -
Systematic risk and firm specific factors : Evidence from real estate industry in Vietnam
(International University - HCMC, 2015)This paper focuses on an analysis of the relation between systematic risk and unsystematic risk’s factors especially cash flow volatility. In a world, where information is costly, volatile cash flows create information ...