Browsing Business, Economics, Finance, Accounting, Management by Title
Now showing items 2580-2599 of 2660
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Understanding the relationship between country of origin, brand experience, brand trust and perceived quality to repurchasing intention - Case of smarphone brands in Ho Chi Minh city
(International University - HCMC, 2015)The purpose of this study aims to investigate the relationship between country-of-origin (COO) image and brand experience that effect to repurchasing intention through brand trust and perceived quality. Brand trust and ... -
Understanding the relationship between stock liquidity and firm's real investment - A study on Vietnam stock exchanges
(International University - HCMC, 2018)This thesis explores the relationship between firm’s real investment and firm’s stock liquidity. By employing Generalised Method of Moments approach, using a panel of 158 firms listed on Hồ Chí Minh Stock Exchange and ... -
Understanding transformational leadership and innovation performance relationship between absorptive capacity, social networking sites and organizational learning capacity
(International University - HCMC, 2019)Although the relationship between absorptive capacity, organizational learning capacity, transformational leadership and innovation performance has already been studied by many researchers, there is still a empirical support ... -
Understanding Vietnamese Attitudes Toward Online Data Privacy And Personal Information Sharing - The Case Applied To People Living In Ho Chi Minh City
(2023)Studying privacy concerns is essential in today's digital era. It helps protect individuals' rights and enhance trust in online platforms. By understanding privacy concerns, businesses and policymakers can develop effective ... -
US Monetary Policy Uncertainty And Stock Price In Emerging Economies: An Empirical Analysis From The Asean Region
(2023)This paper examines whether the impact of uncertain US monetary policy on stock prices of emerging economies in the ASEAN region exists. Using monthly data for the period from early 2000 to late 2022 together with the ... -
Us Policy Uncertainty And Investment Sensitivity To Peers’ Stock Prices: Empirical Evidence From Vietnam
(2022)This paper examines the spillover effect of the U.S. economic policy uncertainty (EPU) on the investment sensitivity to peers’ stock prices for a sample of 3,444 firm-year observations of listed firms in Vietnam over the ... -
The use and customer's perception on facebook - A study on millennial in Vietnam
(International University - HCMC, 2016)At the first time when Facebook was launched, this social networking site create a new horizon in the how people interact with each other and business. After 7 years, the dominating status of Facebook is undeniable by the ... -
Using advertising value as the stimulus customer to change from trial action to repurchasing action - The case study of Grab
(International University - HCMC, 2017)Online advertising has been rapid grew and became an integrated part of every business. Although numerous research has been studied the effectiveness of advertising, how the perceive advertising value can increase consumers’ ... -
Using An Expectancy Theory To Explain Online Information Disclosure
(2023)Information disclosure has been a critical concern when consumers conduct e commerce transactions. Moving beyond benefits and risks of information disclosure, this paper applied the expectancy theory of motivation to ... -
Using materialism to explain the preference to smartphone brands - A case of Apple Iphone and Samsung Galaxy
(International University - HCMC, 2018)The rapid development of society and technology make smartphone essential to our lives. Moreover, humans also become more and more materialistic. They not only need a standard smartphone, but also a luxury one like iPhone ... -
Using queuing theory to optimize waiting lines at supermarkets
(International University HCMC, Vietnam, 2009)There is no sole solution to the current problem of waiting lines at supermarkets. The managements can have this issue carefully investigated before applying for their supermarkets. This research is a useful reference for ... -
Using servprer model to mearsure service quality of cultural tour of Dat Nuoc Viet company
(International University HCMC, Vietnam, 2012)The study includes the coming up main objectives: - To identify factors influence on quality of services product of company; - To indicate overall the weight of each factor affect on services quality of cultural ... -
Using servqual model to access customer satisfaction in BHD cinema
(International University HCMC, Vietnam, 2012)From the very first beginning study of Cardozo in 1965 about customer effort, expectation and satisfaction, the term “Customer satisfaction” became well-known in the market practice and academic research. Since then, ... -
Using servqual model to access customer satisfaction in Vndirect securities corporation
(International University - HCMC, 2017)Vietnamese stock market has to face to serious difficulties in the global economic crisis when it does not develop strongly enough. To overcome this period, securities companies in general need to think of a strategic ... -
Using servqual model to get access to customer satisfaction - The case of ILA VietNam in HCMC
(International University - HCMC, 2017)This research is carried out with the purpose to determine the impact of 5 different factors service quality and price fairness on customer satisfaction ILA – a language teaching center chain in Ho Chi Minh City. The ... -
Using SERVQUAL to measure the impact of marketing policy relation (MPR) programs on attitude toward a brand - A case of RMIT International University Vietnam
(International University - HCMC, 2016)The collaborating relationship between marketing and public relations has been an arguable issue among both academia and specialists. While the concept and practice of two discrete disciplines is carefully study in many ... -
Using Social Media Marketing To Stimulate Customers To Use Ride - Hailing Service In Potential Financial Crisis: The Case Study Of Gojek
(2023)This study examines the relationship between social media marketing activities and purchase intention, as mediated by trust and brand image, to corroborate the constructs' practical applicability, particularly in a swiftly ... -
Using technology acceptance model to explore the intention in purchasing on kickstarter - The case of foreign countries
(International University - HCMC, 2018)Kickstarter is one of the biggest online crowdfunding platforms in the world that is considered as a new technology born for supporting creative projects to exist in reality. However, in recent years the number of consumer ... -
Using the theory of planned behavior to explore consumer perception toward dietary supplements to treat diabetes
(International University - HCMC, 2017)As dietary supplement market has been continuously growing nowadays, understanding consumer behaviors and motivations is very crucial. In Vietnam, supplement users contain not only healthy individuals who want to maintain ... -
The utilization of employer branding in recruiting and retaining employees - Case studies of Vietnamese SMEs
(HCMC - International University, 2015)The topic of this research is found out when the researcher read about the successful of FPT Telecom Company in Employer Branding. This concept leaf a strong impression in my mind. Therefore I want to make the research to ...