Browsing Business, Economics, Finance, Accounting, Management by Title
Now showing items 2620-2639 of 2660
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Vietnamese young adults attitudes toward nutritional supplement intake
(International University - HCMC, 2021)This research evaluates the effect of social cognition and marketer distrust on the nutritional supplement purchase intention, especially Vietnamese young consumers. Based on the theory of planned behaviors (TPB), which ... -
The Vietnamese youth response to co-branded products: The role of perceptual fit - Case study of Nokia Monster Purity headphone
(International University - HCMC, 2016)The purpose of this study is evaluating the Vietnamese youth’s response to co-branded products in the role of perceived fit, particularly in the case of Nokia Monster Purity headphone. The research aims to explore the ... -
Vietnamese's intention to choose couchsurfing : A new form of tourism - A study of young students in Ho Chi Minh City
(International University - HCMC, 2016)This research was conducted in order to figure out Vietnamese’s intention to choose Couchsurfing – a new form of tourism which is quite a new definition in Vietnamese entertainment industry. -
Visual merchandising : A case of Wellcome supermarket
(International University HCMC, Vietnam, 2009)Visual Merchandising (VM) is a crucial aspect for retailers to win the competition in today‟s market. However, most retailers in Vietnam have not yet recognized VM‟s importance and therefore don‟t have proper ... -
Voluntary disclosure and stock return volatility - A study of consumer products industry in Ho Chi Minh stock exchange (2013-2015)
(International University - HCMC, 2017)Narrow down to Voluntary Disclosure characteristics in Vietnam context, the study found out the slight negative impacts of it on stock return volatility – a promising proxy for information asymmetry by investigating 64 ... -
Vốn xã hội và quá trình chia sẻ kiến thức ảnh hưởng đến kết quả học tập của sinh viên đại học
(2022-08)Thông qua việc áp dụng lý thuyết vốn xã hội, lý thuyết nhận thức xã hội và lý thuyết trao đổi xã hội, nghiên cứu này mong muốn tìm hiểu về tác động của vốn xã hội, kỳ vọng về kết quả đạt được và sự tham gia của cá nhân ... -
What underlies where to buy fish
(HCMC - International University, 2015)The aim of this study is to figure out the factors that affect directly and indirectly to locations of fish purchase in Ho Chi Minh City. The methods most widely used in this research are econometric methods and depth ... -
Whether facebook could be proposed as a support tool for learning english in the student community? - A case study of students in Vietnam national universities, HCM city
(International University - HCMC, 2019)The purpose of this paper is to investigate the factors influencing the behavior of using Facebook as a support tool for learning English within the student community. A quantitative method was approached with 332 data ... -
Whether The Government Enforcement Rectifies The Procurement Regulatory Compliance?
(2023)The study examines the relationship between enforcement, procurement knowledge, political resistance and perceived ambiguity of rules with procurement regulatory compliance via the mediating role of ethical behaviours. ... -
Which factors affect entrepreneurial intention of university students in Ho Chi Minh city?
(International University HCMC, Vietnam, 2014)Entrepreneurship has taken the attention of both educators and policy makers during the last decades. Increasing unemployment among the educated groups, especially graduates of university education system in Vietnamese ... -
Which is more important to customers' intention to buy books online, perceived price or trust the case of Tiki.vn
(International University HCMC, Vietnam, 2014)Sale through the Internet is gaining currency and becoming more and more competitive with an ever-increasing number of online stores. Accordingly, E-vendors should understand the purchase decision-calculus of their customers ... -
"Why do people stop using online dating applications" - The case study of tinder (customer behavior)
(International University - HCMC, 2021)If there is one thing that is going to change in 2021, it is the way people date. The Covid-19 pandemic forced people to stay indoors, which has made it impossible for many people to meet face-to-face, so they choose to ... -
The willingness of customer to purchase for online copyrighted music: A case in VietNam
(International University HCMC, Vietnam, 2012)Since the booming of Digital Age and Internet Era, a significant growth in copyright infringement rate has been recorded , creating a huge concern for intellectual properties holder , specifically in music industry. The ... -
Window display and customers' entry decisions
(International University HCMC, Vietnam, 2014)Nowadays, the importance of fashion in today’s society is greatly appreciated. The fact that the fashion market becomes more and more developed leads clothing retailers to utilize numerous strategies to attract both potential ... -
Women - owned micro - enterprises in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)Along with the development of world economy, more and more women become self-employed. Women entrepreneurship is recognized as an important tool in empowering women. At the grassroot level, women entrepreneurs in ... -
Word-of-mouth and organizational attractiveness on university students and fresh graduates
(International University - HCMC, 2020)Employee recruitment is critical to organizations because of the competition in the labor market and the lack of well-educated workforce. Therefore, human resource departments are interested in attracting the students ... -
Working capital financing to foreign-invested enterprises: Issues at HSBC Bank (Vietnam) Ltd
(International University HCMC, Vietnam, 2013)Working capital financing on the basis of credit contributes significant income for commercial banks. This bank credit form helps enterprises not only solve the temporary shortage of cash, but also increase autonomy ... -
Working capital management & profitability - A comparative study among industries
(International University - HCMC, 2019)Appropriate management for the working capital is very meaningful for a company to maintain the financial health and operation business activities in a success path. Some companies in one industry need to expand their ... -
Working capital management - Case study American standard Vietnam incorporation
(International University HCMC, Vietnam, 2011)Working capital management is now very vital for a business survival. This is the premise to understand that the recent companies‟ failures which has been contributed by the inefficient working capital management. That ...