Browsing Business, Economics, Finance, Accounting, Management by Author "Anh, Do Ngoc Lan"
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The effect of electronic word of mouth on consumer purchase intention through a mediation of consumer trust : A case study of restaurant sector in Ho Chi Minh city
Anh, Do Ngoc Lan (International University - HCMC, 2017)Nowadays, the development in information communication technology especially online social networks has led to an increase in online reviews and comments written by guests in hospitality industry, which has expanded the ...