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The Impacts Of Social Media Ìnluencers On Consumer's Purchase Intention
(2022)
In the era of digital and technology 4.0, social media influencers have played
a significant role in helping a huge number of businesses increase customers'
awareness and brand recognition on the Internet. However, this ...
The Impact Of Board Characteristics On Earnings Management Of Listed Companies On Hose
(2022)
The importance of corporate governance in the face of a fluctuating economy and
financial crises has been highlighted in recent studies throughout the globe. Because of
Vietnam's status as a "emerging economy," it is ...
Effect Of Social Media Marketing On Consumers' Purchasing Decisions : A Case Facebook And Instagram Of Gen Z In Vietnam
(2022)
Social media marketing activities originated from the rapid development of e
commerce, and social media marketing activities models were promoted to adapt to
the lives of rapidly changing people. The biggest feature is ...
Factor Affecting Green Purchase Intention Amongst Young Consumers: A Study In Ho Chi Minh City
(2022)
Purpose: This current study was conducted with the aim of investigating a set
of factors exerting an influence on green purchase intention amongst young consumers in
the range of 18 to 25 years old in Ho Chi Minh City, ...
Fear Of Missing Out (FOMO) Via Social Media - Causes And Effects On Purchase Likelihood Among Young Consumers In Ho Chi Minh City
(2022)
Fear Of Missing Out (FOMO) is a widely accepted phenomenon that has only been in our
social dictionary for less than a decade. Defined as “One’s anxiety that more intriguing or
fascinating activities are currently taking ...
Analysing The Effectiveness Of Gamification Elements In Undergraduation Education
(2022)
Purpose: Gamification is the use of game aspects to non-game environments in order
to improve user experience, motivation and engagement. While gamification has been studied
in the commercial and marketing fields, it has ...
Factors Affecting Behavioral Intention To Use Zalopay E-Wallet: Application In Ho Chi Minh City
(2022)
Technology advancement has changed the ways people live and behave in everyday lives.
With the development of smartphone, we can use it as a communication device, to access
to internet, or even make “cashless” payment. ...
How Social Media Influencers Affect Consumers' Purchase Intention On E-Commerce Platform: The Case Of Shopee In Vietnam
(2022)
With the increasing number of smartphone users, many people perceive social
media as a basic need by continuously checking on their phone every day. As a result, the
digital marketers began to consider social media ...
The Effect Of Destination Image On Tourist Satisfaction And Future Intention (A Case Study In Phong Nha - Ke Bang National Park, Quang Binh Provice)
(2022)
This paper was conducted in order to explore factors having effects on visitors'
intention in future in Phong Nha - Ke Bang National Park. Based on the model as well as
the literature review of related papers conducted ...
The Moderating Effect Of Information Exposure On The "Bringing Your Own Bags" Intention Among Vietnamese Young People: An Application Of The Theory Of Planned Behavior
(2022)
Single-use plastic bags are a modern convenience and a tragedy of the
commons. The negative effect of plastic bags has begun to take a toll on the
environment and people's health. Polybag prohibition, on the other hand, ...