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The Impacts If Data-Driven Marketing And "Shoppertainment" Strategies On Young Customers' Impulse Purchase Intention E-Commerce Industry: A Case Study Of Tiktok Shop
(2023)
In this modern era, both social media and e-commerce platforms have
become irreplaceable parts of our lives, and thereby, the term “social commerce” also
rocketed to be one of the most invested segments for big players ...
The COVID-19 Pandemic And Herding Behavior: Evidence From Vietnam Stock Market
(2023)
This research investigates the herding behavior of the sectoral indices of Ho Chi Minh
stock exchange (HOSE). The novel contribution of this research lies in its examination of
herding behavior throughout the entire ...
The Impact Of Facebook Advertising On Gen Z’s Purchase Intention: The Case Of Lifebuoy’s Interactive Advertising In Vietnam
(2023)
This paper aims to explore the impact of Facebook advertising on Gen Z’s purchase
intention of Lifebuoy’s products with interactive advertising as its driven cause. This
exploration focuses on the influence of Facebooks ...
Factors Affecting The Intention To Visit Heritage Sites Through User's Attitude On Heritages' Facebook Page: A Case Study Of The Hoa Lo Prison Relic Facebook Page To Vietnamese Young People
(2023)
This study investigates the effects of young Vietnamese people's attitudes
on the Facebook pages of historical and cultural heritage sites and the intention to
visit these sites through the typical case of Hoa Lo Prison ...
The Effect Of Accruals Quality On Corporate Cash Holding In The Context Of Financial Constraints: Empirical Evidence From Vietnam
(2023)
Liquidity is one of the fundamentals for issue-free daily business operations. In
relevance to how enterprises maintain and manage liquidity, the pecking order theory
suggests that there are priorities in sources of ...
Investigating The Relationship Of Factors Of Communication On The Processing Of Ewom (Electronic Word-Of-Mouth): From A Receiver's Perspective
(2023)
Electronic word-of-mouth (eWOM) gives regular consumers more influence by
enabling them to express their opinions about goods and services to complete strangers.
Thus,
There's tremendous research investigating the EWOM ...
The Influence Of Positive Service Encounter On Word Of Mounth, Switching Intentions, And Willingness To Pay With The Mediation Of Hedonic Dining Experiences: The Study Of Casual Dining Restaurant In Ho Chi Minh City
(2023)
Purpose – The purpose of this study is first to examine the relationship between
positive service encounter and hedonic value in dining experience; second is to uncover
the direct effect between positive service encounter ...
The Impact Of Factors Affecting Organic Food Purchase Intention In The Context Of Ho Chi Minh City
(2023)
In Vietnam, the discussion surrounding organic food has always been one that would pique many
people’s interests, and would garner a substantial amount of research since it is believed to offer
multiple benefits. By ...
Using An Expectancy Theory To Explain Online Information Disclosure
(2023)
Information disclosure has been a critical concern when consumers conduct e
commerce transactions. Moving beyond benefits and risks of information disclosure,
this paper applied the expectancy theory of motivation to ...
The Effects Of China Economy On The Stock Prices In The Asean Region
(2023)
This study examines China’s EPU (Economic Policy Uncertainty) and TPU (Trade
Policy Uncertainty) factors affecting stock prices in ASEAN region, which were
represented by four ASEAN economies in analyzing such as Malaysia, ...