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Now showing items 51-60 of 337
Customer switching behavior in credit card service in Vietnamese retail banking sector
(International University - HCMC, 2015)
In order to maintain a position and market share in the intense market, the banks have to deploy the strategies to enhance customer loyalty and reduce customer exit and also to become more competitive. Customers have more ...
Factors influencing the adoption of electronic banking in Vietnam
(International University - HCMC, 2015)
The research framework are mainly adopted from prior researches based on the extension of Technology Acceptance Model with Theory of Planned Behavior and Trust, Perceived Risk, Perceived Benefit in which 13 constructs ...
The study of customer satisfaction and customer retention in marine freight forwarding service: A case of Saigon newport (SNP) logistics companyThe study of customer satisfaction and customer retention in marine freight forwarding service: A case of Saigon newport (SNP) logistics company
(International University - HCMC, 2015)
Along with the rapid development of globalization and international economic integration, the freight forwarding industry in Vietnam also grows dramatically with the appearance of more and more logistics companies provide ...
The effects of capital structure on profitability : A study of listed seafood exporting companies in VietNam
(International University - HCMC, 2015)
It is often believed that good security improves trust, and that the perception in trust and security will eventually affect the decision of customers in keep using electronic commerce. In fact, customer’s perceived security ...
Measuring customer satisfaction for Co.opMart's customer service in Ho Chi Minh city
(International University - HCMC, 2015)
This present study aims to investigate what factors impact on customer satisfaction of Co-opmart‟s customer services. Three hundred shoppers were interviewed in Co-opmart supermarket in HCMC. The research hypothesis was ...
Analysis of factors affecting customer attitude towards in-stream advertisements
(HCMC - International University, 2015)
The main aim of this study is to examine the factors affecting customers attitude towards instream advertising. The in-stream ad is quite a new definition with many people. Although they
meet them frequently (at each time ...
The analysis of antecedents of customer loyalty of mobifone mobile telecommunication provider
(International University - HCMC, 2015)
This research empirically examines the effect of determinants of Customer Loyalty in the mobile telecommunication service industry, the case of MOBIFONE operator. The findings obtained show that Corporate Image has the ...
Business analysis and evaluation: The case of Dat Xanh joint stock company (DXG)
(HCMC - International University, 2015)
Applying Fama-French five-factor model on stocks of manufacturing sector on Ho Chi Minh Stock Enchange
(International University - HCMC, 2015)
One of the main goals of investors is maximizing their securities’ possible returns, so
choosing a good model to find the relationship between risk factors and expected return is
very necessary and important. Since 1952, ...
Antecedents of the level of impulse buying - A study among Vietnamese consumers
(HCMC - International University, 2015)
Impulse buying is a major research concern among researchers due to its
pervasive aspects of consumer behavior as well as its mystery in the marketing world. As
counted, impulse buying has a long story of being taken into ...