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Now showing items 201-210 of 222
Factors affecting the online selling intention via e-commerce platform - The case of Shopee
(International University - HCMC, 2019)
Merchandising via online has just arrived to the market in Vietnam in recent years but it strongly affect to trade transaction of both sellers and buyers. The objective of the study is: Based on the results of factors ...
Hallyu and the impact on Vietnamese young consumers' preferences for Korean restaurants
(International University - HCMC, 2019)
In recent decades, thanks to globalization, more and more countries open and exchange culture with each other, which makes Korean culture, especially the popular culture has opportunities to be wide-spread, thus leading ...
Investor sentiment and stock returns - Evidence from Vietnam
(International University - HCMC, 2019)
My dissertation endeavors to scrutinize the influence of market sentiment on profitability of Vietnam stock market from two approaches: traditional approach utilizing trading volume to quantify the sentiment and search-based ...
Determinants of profitability of commercial banks in Vietnam
(International University - HCMC, 2019)
With kthe koverall kpurpose kof kinvestigating kdeterminants kaffecting kprofitability kof kcommercial kbanks kin kVietnam, kthis kstudy kis kconducted kwith kdata kcollected kfrom kfinancial kstatements kof k23 kcommercial ...
The effect of perceived relative advantages of online shopping on customers' purchasing intention - A case study of customers in Ho Chi Minh city
(International University - HCMC, 2019)
The research is conducted for the purpose of investigating which factors
affecting customers’ attitudes towards online shopping together with customers’
purchasing intention in Ho Chi Minh City. There are 263 survey ...
Factors affecting impulse buying behavior for FMCG products among young consumers in Ho Chi Minh city
(International University - HCMC, 2019)
This paper aims to study the factors that affect impulse buying behavior for FMCG sector among young consumers in Ho Chi Minh City. The influence of different variables, including external and internal, such as visual ...
The determinants of banking crises - The case of commercial banks in Vietnam
(International University - HCMC, 2019)
This study identifies the determinants combined with probability of banking crises in Vietnam banking system. By using data set of 38 commercial banks during 10 years period from 2008 to 2017, as a results from multivariate ...
The effects of macroeconomic factors on stock market return - Ho Chi Minh stock exchange (HOSE0 and Ha Noi exchange (HNX)
(International University - HCMC, 2019)
Macroeconomic factors have progressively affected stock return within the diversion, that makes several investors additional curious about macro problems. Applying two main methods, the Multiple Regression Model and Capital ...
The impact of capital structure on firm value - A case of real estate firms in Vietnam
(International University - HCMC, 2019)
This study investigated the impact of capital structure on firm value in Vietnam real estate sector. Using a sample of 12 listed real estate firm on stock exchange centers over the five year period from 2008 to 2017 Variables ...
The impacts of tour guide performance on outbound tourists perceived trusts, satisfaction and their word-of-mouth intention
(International University - HCMC, 2019)
Tourism industry is growing in Vietnam, tourists are no longer easily satisfied with domestic tours, their demand for outbound tours is increasing. When visitors use outbound tours, tour guides will become an important ...