Search
Now showing items 61-70 of 104
Factors affecting employees' intention to provide honest upward ratings
(International University - HCMC, 2020)
Organizations are now changing from merely traditional top-down feedback communication to including a more unusual but effective type of feedback which is delivered upward. Recent research has made several attempts to gain ...
How promotions on e-commerce platforms affect customers' buying behavior
(International University - HCMC, 2020)
This research analyzed the promotion tools (including Voucher, Samples, Freeship) that can have an impact on customers’ buying behavior on e-commerce platforms in Vietnam. The conceptual framework has been proven utilizing ...
The impact of status orientation on Vietnamese consumers' green product purchase intention
(International University - HCMC, 2020)
This paper learns about the relationship between ones’ ideas of how
ones can express their status and ones’ intention in purchasing a green product.
Based on the Theory of Reasoned Act (TRA), this paper has applied ...
Factors influencing university students to start-up
(International University - HCMC, 2020)
Unemployment is an unfamiliar issue towards many students who are going to graduate. Several choices are available on the career path to afford a job in order to avoid being unemployed. One of the most recently controversial ...
The effects of restaurant attributes on customer satisfaction and return patronage intentions - An exploratory investigation with a focus on solo diners
(International University - HCMC, 2020)
Testing the pecking order theory and the static tradeoff theory of capital structure of companies listed on Ho Chi Minh stock exchange
(International University - HCMC, 2020)
In this study, I examine two models (the pecking order and the static tradeoff) with the purpose of finding the best empirical explanation for corporate financing decision of companies listed on Ho Chi Minh Stock Exchange ...
Factors affect job satisfaction of young part-time employees in coffee and milk tea chain stores in Ho Chi Minh city and Binh Duong province
(International University - HCMC, 2020)
This study was conducted to evaluate the satisfaction about job and job aspects of young employees participating in part-time employment at coffee and milk tea chain stores. Additionally, this research investigated the ...
The determinants of sustained green consumption intention - A study among Vietnamese consumers
(International University - HCMC, 2020)
Environmental problems are increasingly becoming the warning status. The more conscious
of the environment people encourage, the better opportunities for green products to appear in
the market with purpose of gaining ...
Factors influencing men's purchase intention for skin products - A case study in Ho Chi Minh city, Vietnam
(International University - HCMC, 2020)
This study assesses the influences of the skin's concerns, self-image, celebrity endorsement, social expectations, subjective norms who have used men skincare products in Ho Chi Minh City, Vietnam to male customer's ...
Factors affecting travel intention - The case of Korean films on Vietnamese people
(International University - HCMC, 2020)
The success of Korean TV serial dramas assists in strengthening the Hallyu Wave phenomenon transnational during the mid of 2000s. Due to the popularity, Korea has attracted more and more international visitors coming to ...