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Now showing items 181-190 of 194
Online Application Factors Affecting Customer Loyalty At Trung Nguyen Legend Coffee In Ho Chi Minh City
(2023)
Today, the number of coffee shops is increasing rapidly, covering all the streets in big and
small cities, with countless coffee brands from foreign to domestic. They build many unique
business models and offer many ...
2023
(2023)
This study aims to investigate the impact macroeconomic variables on Vietnamese and
Indonesian stock market during the period from January 2012 to December 2019 of the Ho Chi
Minh Stock Exchange and Jakarta Stock Exchange. ...
Determinants Of Commercial Bank Profitability In Vietnam
(2023)
This study examines how the profitability of commercial banks in Vietnam is
affected by bank-specific factors. The target of this research supports the notion in which
factors have a strong effect on bank profitability. ...
The Impact Of Dividend Policy On Stock Price: Evidence From Vietnamese Market
(2023)
Dividend policy is a key component of corporate finance and has a significant impact
on both the interests of shareholders and the financial success of businesses (Brigham &
Daves, 2019). The choice of whether to pay ...
The Effect Of Customer Relationship Management Capabilities On Firm Competitive Advantage And Market Performance
(2023)
The firm's capability of managing customer relationship has been playing a pivotal role in today's business operations. This study investigates the effects of CRM capabilities (customer interaction management capability, ...
Factors Effecting Towards Brand Equity And Customer Satisfaction And Loyalty When Booking Hotels Through Online Travel Agents In Vietnam
(2023)
The term "online travel agent" or "OTA”, refers to a travel company that sells
hotel rooms online through a website. It provides visitors with the necessary details to
reserve a room at a hotel, for example bed or ...
Factors Affecting The Purchase Intention Of Clothing Made Of Plastic Waste-Based Textiles: The Moderating Role Of Generativity
(2023)
This work examines the effect that perceived value, perceived risk, and
perceived consumer effectiveness have on consumers’ attitudes about clothing made of
plastic waste-based textiles and purchase intention toward this ...
Does Intellectual Capital Impact On Capital Structure Of Manufacturing Firms Listed In The Vietnamese Stock Market
(2023)
The study's goal is to investigate the factors that significantly affect publicly traded
Vietnamese manufacturing companies. Using a Fixed-effect model with Driscoll-Kraay standard
errors, this study empirically examines ...
The Influence Of Ready To-Drink Coffee On Young Consumer Purchase Intention Towards Highlands Coffee In Ho Chi Minh City
(2023)
The pace of modern life forces people to hurry up and run to keep up with and equal
the heat and speed of modern life. Needs and time spent on fundamental tasks like eating
and drinking are becoming more convenient as ...
Does Intellectual Capital Impact On Capital Structure Of Manufacturing Firms Listed In The Vietnamese Stock Market
(2023)
This study has achieved the following objectives: Finding the relevant scale between CSR
activities and Customer Loyalty; Examining the impact of CSR activities and Customer
Satisfaction; Executing the test on the ...