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Now showing items 11-14 of 14
The Impact Of The Country-Of-Origin Effect On Consumer Purchase Intention : The Case Of Japanese Houseware Products In The Market Of HCM City, Vietnam
(2023)
Global trading, or international business, has always been one of the most influential
business activities in the world. In order to do international marketing effectively, one must pay
special attention to the ...
Green Lion Extension (GLES) & Green Category Extension (GCES) On Consumers' Brand Attitude (BA) & Brand Loyalty (BL) Related To Sustainability In Vietnam's Fast Fashion Industry
(2023)
Fashion is currently the second most polluting business in the world and one of the major consumer
industries. The advent and rapid expansion of the fast fashion business model, which allows
consumers to stay current ...
How leads to corporate brand equity in the view of Vietnamese consumers
(International University - HCMC, 2020)
The study is developed to examine the associations between perceived corporate citizenship, organization brand credibility, organization reputation and equity of business brand. From a sample of 369 general customers in ...
Factors Effecting Towards Brand Equity And Customer Satisfaction And Loyalty When Booking Hotels Through Online Travel Agents In Vietnam
(2023)
The term "online travel agent" or "OTA”, refers to a travel company that sells
hotel rooms online through a website. It provides visitors with the necessary details to
reserve a room at a hotel, for example bed or ...