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Antecedents of the level of impulse buying - A study among Vietnamese consumers
(HCMC - International University, 2015)
Impulse buying is a major research concern among researchers due to its
pervasive aspects of consumer behavior as well as its mystery in the marketing world. As
counted, impulse buying has a long story of being taken into ...
Analysis on impulse buying behavior in Vietnam and the influential factors
(International University - HCMC, 2016)
This thesis aims at investigating Vietnam customers to find out the factors that influence their impulse buying behavior . Based on the theories and findings of previous studies, a model that presents the relationships ...
Analysis factors affecting consumer behavior toward China children toys in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
The development of Vietnam’s economy and the globalization has changed the quality of life
people. In this modern age, children are taken care of and invested, especially, by high
technology toys. Among children toys that ...
The effect of the atmosphere to consumers' impulse buying behavior in Ho Chi Minh City (HCMC) CO.OPMART supermarket
(International University - HCMC, 2016)
This research studies about the influence of the atmosphere on the impulse purchase behavior in Ho Chi Minh City (HCMC) Co.opmart supermarket and in which way the relationship is mediated by the emotion of consumers. The ...
The effect of television commercial on customers purchase intention : Case study of milk industry in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Nowadays, television commercial is one of useful marketing strategies that can
help companies and producers bring their product to customers in the fastest
way. However, there are a lot of factors of television can impact ...
Consumer preferences to towards foreign brand fast food in Vietnam and suggestions for marketing plan - The case of Kinh Do company
(International University Ho Chi Minh City, Vietnam, 2011)
The topic of this study is to determine consumer preferences towards foreign brand fast food and to find out the most important factors affecting choosing the favorite brand name to apply them to the case of ...
A study of customer satisfaction: The case of Phong Vu trading & service joint stock company
(International University HCMC, Vietnam, 2012)
The purpose of this study is to research how service quality has affected customer satisfaction.
The Literature Review was conducted to provide the theoretical framework for the research model in this study ...
A study on students' acceptance of online english teaching in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Currently there is a growing trend of two particular types of business in Vietnam, online
learning and English learning. The mixture of these two businesses, online English learning, has
already started out in Vietnam. ...
A study of what will make salesmen satisfied in Sieu Thanh corporation
(International University HCMC, Vietnam, 2011)
In this case study, Sieu Thanh Corporation is studied as an example showing that while a company can provide a good incentive system, the system fails to motivate salespeople of the company to perform at their ...
How consumer lifestyles affect purchasing behavior: Evidence from online shopping in Vietnam
(International University HCMC, Vietnam, 2014)
Consumer behavior