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Factors affecting the customer's purchase intention : The case of online groupon (online purchasing group) in HCMC
(International University HCMC, Vietnam, 2013)
Starting from a simple business concept, group online purchasing has become a
successful business model and expanded worldwide. A number of researches in this topic
have been conducted in various countries however only ...
Analysis of factors influencing customer intention on purchasing electronic air ticket (E-ticket) in Ho Chi Minh city
(International University HCMC, Vietnam, 2011)
This research is conducted in order to identify and assess the important level of factors that influence customer intention on purchasing electronic air ticket in Ho Chi Minh city. Besides, this study also compares ...
Assessing customer satisfaction in IELTS traning centers : The segment of students in International Universities and Schools in Ho Chi Minh city
(International University Ho Chi Minh City, Vietnam, 2011)
The research is conducted to evaluate experience of learners when they study IELTS ( International English Language Testing System) skills at three big IELTS Training Centers in Ho Chi Minh City: ACET, BC and ...
A study on service quality and customer satisfaction, the case of FAHASA bookstores in HoChiMinh city
(International University HCMC, Vietnam, 2011)
This research is conducted in order to develop a model measuring service quality of Fahasa bookstores, and study the impacts of the stores’ service quality on their customer satisfaction.
The research has ...
Evaluating youth station's service quality affects to USSH students' satisfaction and loyalty
(International University - HCMC, 2017)
The researcher is a General Manager of Youth Coop, the company opened Youth Station store in University of Social Sciences and Humanities - Thu Duc Campus. In terms of serving the student, Youth Station provides mixed-drinking, ...
An investigation of socially responsible consumption from customers' perceptions in Ho Chi Minh city
(HCMC - International University, 2015)
With the purpose of studying about customers’ consumption behaviors in
regard of social responsibility in Vietnam, this thesis investigated a sample of
customers in Ho Chi Minh City about their levels of concerns of socially ...
A study on customer satisfaction at Saigon development corporation
(International University HCMC, Vietnam, 2011)
The purpose of this study is to research how satisfied customers of Saigon Development Corporation cement are with performance of the enterprise and to determine how important each aspect of ...
Factors influencing purchase intention of fashion products via instagram of University students in Ho Chi Minh city
(International University - HCMC, 2017)
As the social media users in Vietnam are increasing, it is big chance for fashion online shop owners to promote their products via those social platforms. In Vietnam, apart from Facebook, another favored social networking ...
Customer satisfaction toward service quality of online retailing . The case study of takeone Ltd.Co ( www.takeone.com.vn)
(International University HCMC, Vietnam, 2011)
This thesis is aimed to measure the customer’s perceptions toward online service quality of Takeone Co.Ltd through Website www.takeone.com.vn . The main
problem of this study was whether customers are satisfied ...
Factors affecting IU students' academic performance
(International University HCMC, Vietnam, 2013)
This study was conducted to investigate factors affecting academic performance of undergraduate students of International University (IU). Emphasis of the research is to establish the causal relationship ...