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Antecedents of online group buying behavior - From price and social influence perspectives
(International University - HCMC, 2016)
The main purpose of this study is to estimate the antecedents of online group-buying behavior. The theoretical frameworks come from Price, Social influence and Technology acceptance model. From prior research, there are ...
Exploring factors influencing student's intention on online shopping on 123mua.vn in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
Exploring factors influencing student's intention on online shopping on 123mua.vn in Ho Chi Minh City
Factors affecting online trust and purchase intention : The case study of Bosch power tools in VietNam
(International University - HCMC, 2017)
The mission of this study is to explore the factors affecting online trust to engage
purchase intention on Bosch Power Tools in Vietnam such as group reference influence,
guaranteed policy and perceived image of websites. ...
Factor affecting repurchase intention of young consumers in Ho Chi Minh city on website Tiki.Vn
(International University - HCMC, 2017)
When the online – shopping is becoming more and more popular in Vietnam, more and more shopping websites also appear to serve the demand of consumer. However, bringing the customers to the website is not enough, how to ...
The transitional from offline to online - The case of Nico Nico Yasai: An organic vegetable distributor
(International University - HCMC, 2016)
Recently, the safety of food, especially vegetable, is a growing concern in
Vietnamese agriculture. Consumers tend to seek for suppliers providing safe and
hygienic food. Nico Nico Yasai, therefore, was established to meet ...
The determinants of online shopping intention on mobile applications among Vietnamese consumers
(International University - HCMC, 2017)
Nowadays, e-commerce market, especially mobile commerce market, is really potential in Vietnam. However, very few customers conduct online purchasing by their smartphones and tablets. In other words, the potential of mobile ...
The influence of website design quality in website satisfication on the youth on shopee.vn
(International University - HCMC, 2017)
Nowadays, Online shopping has became familiar way for buying things among young people. And the online - store websites are where we will visit when we think about online shopping. Thus, the websites’ design has been ...
A study on factors affecting customer repurchase intention toward online shopping
(International University - HCMC, 2017)
Along with the development of the Internet, E-commerce has changed the way people do shopping. It brings customers a lot of advantage such as increasing ease of use, control, and reducing transaction costs (Scullion & ...
The impact of privacy concerns on customers' intention to purchase online in Ho Chi Minh city
(International University - HCMC, 2017)
The Internet is growing rapidly and strongly than ever before which leads to the growth in e- commerce business. In other words, e-commerce business is one of the hottest trends that every firm wants to put their products ...
Factors influencing young customers' purchase intention towards online book shopping in Ho Chi Minh city
(International University - HCMC, 2016)
The development of Internet in Vietnam has changed people’s life. E-commerce creates a new distribution channel where almost enterprise will enter and start to put products for online sale. In Vietnam, online shopping also ...