Search
Now showing items 1-10 of 40
The effect of relationship marketing on customer loyalty - A case study about Starbucks in Ho Chi Minh city, Vietnam
(International University - HCMC, 2017)
This research is carried out to examine four main factors of relationship
marketing affecting on the customer loyalty in Starbucks, HCMC, Vietnam and
discover the relationship of it towards customer satisfaction. Structured, ...
Marketing mix influencing on young consumer's purchase intention toward handmade cosmetics
(International University - HCMC, 2017)
This research aims to find out how the marketing mix influencing on young consumers' purchase intention for hand-made cosmetics in Ho Chi Minh City. The marketing mix including 4 elements: product, price, place, and promotion ...
Effect of service quality and product quality on customer loyalty - The case of Dien May Xanh retail in Ho Chi Minh city
(International University - HCMC, 2017)
study aims to identify factors impacting on the two level of customer loyalty (customer loyalty to store and customer loyalty to staff at Dien May Xanh retail Ho Chi Minh City. For this purpose, customer loyalty to staff ...
CSR and customer loyalty: the roles of trust, satisfaction, customer identification with the company and service quality
(International University - HCMC, 2017)
The food safety as well as environmental welfare nowadays concerns customers greatly. Given those issues, this thesis is conducted with the purpose of how CSR influence customer loyalty through mediating factors including ...
Key factors influencing willingness to buy domestic garment
(International University - HCMC, 2017)
This study deployed quantitative method as major approach for discovering the relative factors that influencing domestic garment consumption. These factors are consumer ethnocentrism, product judgment, propaganda, value ...
Factors influencing luxury fair trade purchase intention - Context in Ho Chi Minh city
(International University - HCMC, 2017)
Purpose: This study investigates, compares the factors including learning history and purchase setting influence Fair trade purchase intention. The Behavior Perspective Model was adapted, and compare four scenarios represent ...
The effect of electronic word of mouth on consumer purchase intention through a mediation of consumer trust : A case study of restaurant sector in Ho Chi Minh city
(International University - HCMC, 2017)
Nowadays, the development in information communication technology especially online social networks has led to an increase in online reviews and comments written by guests in hospitality industry, which has expanded the ...
Moderating effects of situational characteristics on clothing impulse buying - A study among Vietnamese consumers
(International University - HCMC, 2017)
Factors affecting buying decision toward fresh foods in supermarkets - Study among Vietnamese shoppers
(International University - HCMC, 2017)
This study aims to determine how the dominant factors such as product, price, place, promotion, services quality and health consciousness that affecting buying decision toward fresh foods in supermarkets of Vietnamese ...
Effect of a company's non-price competitiveness on perceived customer value and purchase intention of milk powder - The case of Nestle'
(International University - HCMC, 2017)
The milk powder industry in Vietnam is a dynamic sector that shows continuous
growth during the past ten years. Opportunities are now so vast for foreign milk
producers to enter this market with their lactose free brands ...