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Now showing items 31-40 of 72
Factors affecting brand equity of online travel booking service in Ho Chi Minh city - A mediation analysis of e-word of mouth
(HCMC - International University, 2015)
This study was conducted to identify the casual relationship between e-WOM and
brand equity of online travel booking service. In addition, it also examines the impact
of four factors (customer‘s satisfaction, perceived ...
Factors influencing the choice of brand PEPSI
(International University - HCMC, 2016)
At the first time when Pepsi was launched by Caleb Davis Bradham, this carbonate drink create a new horizon in the industry. After more than 100 years, Pepsi have its own position in market. Therefore, the topic of this ...
The impact of consumer-based brand equity on purchased intention
(HCMC - International University, 2015)
The beverage industry and specifically the brewery sector has undergone
under major developments over the past decade, thus leading to significant increases
in production and consumption. However, there are only few studies ...
Impact of self on attitudes toward luxury brands among Ho Chi Minh City teens: in case of luxury shoes
(HCMC - International University, 2015)
Adolescence is usually a complex, transitory period that includes rapid
biological, social, and cognitive growth (Gil et al., 2012). The transition period from
childhood to adult, between 14 and 18 years old, teenagers ...
Relationship among brand experience, brand authenticity and brand equity
(HCMC - International University, 2015)
Branding is one of the most concerning businesses in enterprises. There are
many common concepts when branding is discussed, such as brand equity, customer
loyalty, brand awareness, brand image, and so one. However, there ...
The impact of brand equity and perceived value on customers' purchase intention in the leather and footwear industry - The case of three companies in HCM city : Vascara,Charles and Keith, Vinagiay
(International University - HCMC, 2016)
Nowadays, many new brand companies with their innovative high-technology have developed and succeeded in multiples industries. Vascara, VinaGiay and Charles&Keith are known as the new generation in the leather and footwear ...
The Impact of Brand equity on Young Male Purchase Intention Towards Men's Hair care Products in HCM city
(HCMC - International University, 2015)
Measuring brand equity - The case of TH True milk in Ho Chi Minh city
(HCMC - International University, 2015)
In recent years, the trend of using fresh milk with high quality and guaranteed
origin in daily diet is become increasing enormously in Vietnam dairy market. It is
undoubted to say that Vietnamese consumers nowadays pay ...
Measuring brand equity of BurgerKing in Vietnamese environment
(International University - HCMC, 2016)
In 2012, fast food industry has expanded with a growth of 26%. Being a new player in fast food industry market, BK officially entered the vietnam fast food market with many ambitions and plans. However the fast food market ...
The relationship between country of origin and brand equity: Case of powdered milk industry in Ho Chi Minh City
(HCMC - International University, 2015)
In market, brand equity is one important factor. An in number brand with
positive brand value has a few points of interest, for example, higher edges, brand
expansion, all the more capable correspondence adequacy and higher ...