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Determinants of customer satisfaction in fine dining restaurants in Ho Chi Minh City
(International University - HCMC, 2016)
This study examines the relationships among service quality, food quality, ambience of fine dining restaurant (predictors), guest satisfaction (mediating variable) and guest’s word-of-mouth intentions (outcome).
Although ...
Factors affecting customer satisfaction toward services of Saigon tourist cable TV Ltd. (SCTV) in Ho Chi Minh city
(International University - HCMC, 2014)
research’s objective is to identify the factors affecting to customer satisfaction in PayTV industry in Ho Chi Minh City. Based on suggested scales in previous researches, the author has proposed a conceptual framework ...
Factors affecting to university selective intention of rich school students : A case of international university
(International University - HCMC, 2016)
This research aims to figure out some factors effect to university selective intention of high school students in Ho Chi Minh City- A case of International University.
It focuses on some factors such as the brand of ...
A study on men's purchase intention of Korea cosmetics in HCM City - Vietnam market
(International University - HCMC, 2016)
In this thesis, we focus on exploring the factors influencing purchase intention of male in purchasing Korea cosmetic products in Viet Nam, particularly in Ho Chi Minh City. In addition, the possible impacts of cosmetic ...
A research on factors influencing consumer’s purchase intention of Sony internet television 2013
(International University - HCMC, 2014)
The aim of this study is to examine the factors influencing consumers' purchase intention of internet television version of 2013.
As the current situation of television market, consumers are offered with various brands of ...
Factors affecting customer satisfaction towards delivery service - Case of Vietnam post in HCMC
(International University - HCMC, 2016)
The main purpose of the study is to find out critical factors that affecting customer
satisfaction towards delivery service of Vietnam Post in HCMC. The conceptual framework
based on theoretical foundation of SERVPERF model ...
A study on foreign visitors satisfaction towards destination of Ho Chi Minh city
(International University - HCMC, 2014)
The study aimed to give a general understanding about foreign visitor satisfaction to HCMC: which attributes directly affect perceived quality, perceived value and overall satisfaction of foreign visitors to HCMC and ...
Evaluating the determinants of Vietnamese frequent flyers loyalty in civil aviation industry, the case of Delta Airlines
(International University - HCMC, 2016)
Customer loyalty plays an important role in the success of successful aviation companies. Almost airlines companies recognized that a frequent flyer is about 10 times more valuable than an associational flyer. As a result, ...
The influence of product quality and service quality on customer satisfaction - A study of KPHT Gold shops
(International University - HCMC, 2015)
The purpose of the study was to indicate the influence of product quality and
service quality on customer satisfaction and the research also revealed differences
between gender and income with respect to customer ...
Improve service quality in claim and denunciation of Dong Nai inspectorate
(International University - HCMC, 2014)
Service quality is a vital concept that all firms pay attention. It is an important for
each organization to know how to measure the service quality. On the other hands, it
is difficult to find out whether customers are ...