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The factors affecting consumers’ attitudes toward mobile advertising in Viet nam
(International University - HCMC, 2014)
The rapid development of smartphones has resulted in the increasing use of
mobile devices to deliver advertisements for products and services. Mobile web and
mobile application has become a potential advertising channel. ...
Consumers' attitude and behavioural intention toward mobile advertising in Ho Chi Minh city
(International University - HCMC, 2014)
Technology have been applied in many fields such as criminal investigation,
businesses, and especially in marketing to reach millions of targeted customers. As a
research that Kantar Media Vietnam conducted in the nation’s ...