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Determinants of customer satisfaction in fine dining restaurants in Ho Chi Minh City
(International University - HCMC, 2016)
This study examines the relationships among service quality, food quality, ambience of fine dining restaurant (predictors), guest satisfaction (mediating variable) and guest’s word-of-mouth intentions (outcome).
Although ...
Factors affecting to university selective intention of rich school students : A case of international university
(International University - HCMC, 2016)
This research aims to figure out some factors effect to university selective intention of high school students in Ho Chi Minh City- A case of International University.
It focuses on some factors such as the brand of ...
A study on men's purchase intention of Korea cosmetics in HCM City - Vietnam market
(International University - HCMC, 2016)
In this thesis, we focus on exploring the factors influencing purchase intention of male in purchasing Korea cosmetic products in Viet Nam, particularly in Ho Chi Minh City. In addition, the possible impacts of cosmetic ...
Factors affecting customer satisfaction towards delivery service - Case of Vietnam post in HCMC
(International University - HCMC, 2016)
The main purpose of the study is to find out critical factors that affecting customer
satisfaction towards delivery service of Vietnam Post in HCMC. The conceptual framework
based on theoretical foundation of SERVPERF model ...
Evaluating the determinants of Vietnamese frequent flyers loyalty in civil aviation industry, the case of Delta Airlines
(International University - HCMC, 2016)
Customer loyalty plays an important role in the success of successful aviation companies. Almost airlines companies recognized that a frequent flyer is about 10 times more valuable than an associational flyer. As a result, ...
Evaluating determinants of customer loyalty in the airlines industry - The case of Vietjet aviation joint stock company
(International University - HCMC, 2016)
Customer Loyalty is one of very important factor which every companies and industry should care much. Then Airline Industry should, too. Each company in this industry must make loyalty of customers increase; make itself ...
Out-patient satisfaction of medical service at Phu Nhuan Hospital
(International University - HCMC, 2016)
The main purpose of the study was to investigate the factors influence patient satisfaction at Phu Nhuan hospital. A critical literature review had been presented. Based on the related theories and methods, a quantitative ...
Factors affecting Vietnamese consumers intention to purchase domestic product, in HOCHIMINH city - A case study in household electrical appliances industry
(International University - HCMC, 2016)
The advent of globalization and integration creates lots of opportunity for Vietnamese economy’s development. However, because of the intensive competition of imported goods from reputed firms with famous brand-name and ...
Analyzing factors affecting customer loyalty - The case of Vissan
(International University - HCMC, 2016)
This research was conducted to evaluate factors that affecting customer loyalty in VISSAN in Ho Chi Minh City. Additionally, this study also explored the impact level of independents factors which are perceived quality, ...
Using SERVQUAL to measure the impact of marketing policy relation (MPR) programs on attitude toward a brand - A case of RMIT International University Vietnam
(International University - HCMC, 2016)
The collaborating relationship between marketing and public relations has been
an arguable issue among both academia and specialists. While the concept and
practice of two discrete disciplines is carefully study in many ...