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Examining the antecedents and consequences of online group-buying intention in Vietnam: A multifaceted perspective
(International University - HCMC, 2016)
Online group buying (OGB) is a nearly new consumption model for online shopping in Vietnam and it is only developed in the last few years. This study aims at investigating the potential factors to address how they affect ...
Factors affecting online impulse purchase behavior: A case in Ho Chi Minh City
(International University - HCMC, 2016)
The purpose of this research was to explore factors affecting on online impulse purchase behaviour of customer at Hochiminh City. Based on some previously literature of impulse purchase behaviours, this study research ...