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Customer-based perspective of business - to - busniess relationship quality in domestic rice supply chain networks of south Vietnam
(International University - HCMC, 2016)
Relationship quality in business is an important construct in relationship marketing, and an important kind of intangible asset of a company. The purpose of this study is to identify the main components of relationship ...
Factors affecting healthcare customer experience quality (EXQ) and the impact of EXQ on word of mouth, loyalty and satisfaction
(International University - HCMC, 2016)
Healthcare Customer Experience Quality (EXQ) is not much actively measured by many traditional investigative service quality tools. This current research purpose is firstly to investigate factors affecting Healthcare ...