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Key factors influencing willingness to buy domestic garment
(International University - HCMC, 2017)
This study deployed quantitative method as major approach for discovering the relative factors that influencing domestic garment consumption. These factors are consumer ethnocentrism, product judgment, propaganda, value ...
Factors affecting buying decision toward fresh foods in supermarkets - Study among Vietnamese shoppers
(International University - HCMC, 2017)
This study aims to determine how the dominant factors such as product, price, place, promotion, services quality and health consciousness that affecting buying decision toward fresh foods in supermarkets of Vietnamese ...
Effect of a company's non-price competitiveness on perceived customer value and purchase intention of milk powder - The case of Nestle'
(International University - HCMC, 2017)
The milk powder industry in Vietnam is a dynamic sector that shows continuous
growth during the past ten years. Opportunities are now so vast for foreign milk
producers to enter this market with their lactose free brands ...