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Key factors influencing willingness to buy domestic garment
(International University - HCMC, 2017)
This study deployed quantitative method as major approach for discovering the relative factors that influencing domestic garment consumption. These factors are consumer ethnocentrism, product judgment, propaganda, value ...
An application of fuzzy set theory to determining credit rating for Vietnamese listed firms
(International University - HCMC, 2017)
Assessing company’s creditworthiness plays a significantly important roles to all stakeholders, for example, lenders, investors, suppliers and so on. Nevertheless, the methodologies from international credit rating agencies ...
The impact of consumer ethnocentrism and cultural sensitivity on customer intention to purchase imported or local product - The case of candy, biscuits and cake in Vietnam market
(International University - HCMC, 2017)
This dissertation investigates about factors around customer behavior toward domestic and imported products, in case of candy, biscuits and cake. Ethnocentrism and cultural sensitivity play important role to customer ...
On angel investors and funding barriers in Vietnam informal venture capital market
(International University - HCMC, 2017)
Angel Investing or informal investment market is an alternative financing channel for startups, small business, and especially for early stage businesses, has been developed in America and Europe for a long time but has ...
Analyzing key factors affecting the behavioral intention of Uber in Vietnam
(International University - HCMC, 2017)
Thanks to the increase in Internet and smartphone penetration, the new emerging
business model in Vietnam called access-based consumption, which performs as
intermediaries and let consumers exchange the real value between ...
Testing cultural tourism typology and implications for marketing strategies - A case of Ho Chi Minh city
(International University - HCMC, 2017)
Tourism has been an important industry in Vietnam’s economy, which annually contributes about 280,000 billion VND to Vietnam’s GDP. The number of tourists visiting Vietnam is increasing over the years. Owning lots of ...
Knowledge sharing behavior of employees : A self determination viewpoint - The case of it companies in Ho Chi Minh city
(International University - HCMC, 2017)
This research, based on self-determination theory, tests a model that explains motivations that have impact on knowledge sharing behaviors of employees. Totally, 396 respondents participated in the survey. The result showed ...
The impact of participative leadership on employee's commitment and organizational citizenship behavior of officers in Ho Chi Minh city
(International University - HCMC, 2017)
Nowadays, the trend to democracy is becoming increasingly more popular, and leadership management is not outside this scope. The participative leadership is evaluated as one of efficient leadership styles that can be widely ...
Factors affecting buying decision toward fresh foods in supermarkets - Study among Vietnamese shoppers
(International University - HCMC, 2017)
This study aims to determine how the dominant factors such as product, price, place, promotion, services quality and health consciousness that affecting buying decision toward fresh foods in supermarkets of Vietnamese ...
The effect of entrepreneurial ecosystem on entrepreneurial success of small and medium enterprises (SMES) - An empirical study in Ho Chi Minh city
(International University - HCMC, 2017)
In the last few years, entrepreneurial activities in Vietnam, especially in Ho Chi Minh city are booming. However, the failure rates of local entrepreneurial enterprises are remarkable. Examining in detail, we can make ...