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The analysis and solutions to deal with factors impact on customer satifaction with non-credit services at Vietcombank Binh Tay branch
(International University HCMC, Vietnam, 2012)
Being aware of the significance needs of the non-credit services revenue, the report employs
the quantitative and qualitative research methods to identify the factors that impact on
customer satisfaction in non-credit ...
Staff satisfaction and sense of commitment to PetroVietnam research and development center for petroleum prosessing (PVPRO)
(International University HCMC, Vietnam, 2012)
This study aims to analyse factors that effect to satff‟s satisfaction and sense of comitment to PVPro with the two proposed models: (1) The indirect impact factor to staff engagement through their satisfaction and (2) The ...
Young consumers' expectation and perception on Saigon beer : A study base on disconfirmation expectation theory of consumer satisfaction
(International University HCMC, Vietnam, 2012)
This investigation explored the contextual factors affecting young consumers’ expectation and their perception on Saigon Beer based on the Disconfirmation of Expectation Theory of Consumer Satisfaction.
Qualitative and ...
Effects of customer satisfaction and switching cost on customer retention in ATM services
(International University HCMC, Vietnam, 2012)
The strong development of Automated Teller Machine (ATM) card
market has received considerable attention recently. To meet increasing
demand of e-banking market, customer satisfaction on current ATM services
should be ...