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The study of factors that affect organizations repurchase intention towards tour choice in Ho Chi Minh City
(International University - HCMC, 2016)
The relationship between perceived values; customer satisfaction and customer repurchase intention of organizations toward tour choice in Ho Chi Minh City (HCMC) was defined in this study. In addition, this study also ...
Critical factors of hotel loyalty program in Luxury Hotels
(International University - HCMC, 2016)
Over the past years, customer retention is recognized as one of key success factor and customer loyalty concept has pervaded several industries (Lewis, 1997). Nasution and Mavondo (2008) proposed that among hospitality ...
Foreign tourists' perspectives on the image of Ho Chi Minh City as a travel destination
(International University - HCMC, 2016)
Ho Chi Minh City, a well-known South East Asia city, has attracted millions
of foreign visitors yearly. However, many opinions from international travelers
shared about their negative issues when they visited this city ...
The impacts of perceived service-dominant orientation dimensions on customer satisfaction, leading to repurchase intentions : A study of package tour sector.
(International University - HCMC, 2016)
This study attempts to identify the relationship between six components of
service-dominant orientation and customer satisfaction, and to investigate the effect of
customer satisfaction on repurchase intentions of customers ...