Search
Now showing items 1-10 of 53
Determinants of customer satisfaction in fine dining restaurants in Ho Chi Minh City
(International University - HCMC, 2016)
This study examines the relationships among service quality, food quality, ambience of fine dining restaurant (predictors), guest satisfaction (mediating variable) and guest’s word-of-mouth intentions (outcome).
Although ...
Factors affecting to university selective intention of rich school students : A case of international university
(International University - HCMC, 2016)
This research aims to figure out some factors effect to university selective intention of high school students in Ho Chi Minh City- A case of International University.
It focuses on some factors such as the brand of ...
Training affects the employee's performance
(International University - HCMC, 2016)
Employee is a blood stream of any business. The accomplishment or failure of the firm depends on its employee performance. Hence, top management realized the importance of investing training and development for the sake ...
A logistic regression of macroeconomic factors to stock index supporting investor purchasing decision - The case study of Ho Chi Minh stock exchange market (Hose)
(International University - HCMC, 2016)
From 2008 to 2014, the Vietnam stock market was demonstrated as sensitive place of
investment, not only the potential investors lacked off capability to use the information,
but also the available investors rarely use it ...
Examining the antecedents and consequences of online group-buying intention in Vietnam: A multifaceted perspective
(International University - HCMC, 2016)
Online group buying (OGB) is a nearly new consumption model for online shopping in Vietnam and it is only developed in the last few years. This study aims at investigating the potential factors to address how they affect ...
A study on men's purchase intention of Korea cosmetics in HCM City - Vietnam market
(International University - HCMC, 2016)
In this thesis, we focus on exploring the factors influencing purchase intention of male in purchasing Korea cosmetic products in Viet Nam, particularly in Ho Chi Minh City. In addition, the possible impacts of cosmetic ...
The impact of corporate social responsibility on corporate financial performance: A study of Vietnam listed firms in Agro-food sector
(International University - HCMC, 2016)
From 1960s, the issue of corporate social responsibility (CSR) is increasingly attracting the attention of not only social institutions, governments, researchers, but also businesses, investors and consumers as well. ...
The relationship between service quality, brand image, customer satisfaction and customer loyalty in fast foods industry in Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)
Customer loyalty presents a paradox. Many see it as primarily an attitudebased
phenomenon that can be influenced significantly by Customer Relationship
Management initiatives such as the increasingly popular loyalty and ...
Factors affecting customer satisfaction towards delivery service - Case of Vietnam post in HCMC
(International University - HCMC, 2016)
The main purpose of the study is to find out critical factors that affecting customer
satisfaction towards delivery service of Vietnam Post in HCMC. The conceptual framework
based on theoretical foundation of SERVPERF model ...
Testing and forecasting the VNINDEX of Hostc in the weak-form market efficiency
(International University - HCMC, 2016)
This study tests the weak-form efficient market hypothesis for the case of
VNINDEX, the stock index of Ho Chi Minh Securities Trading Center. The stock
market is found to be weak-form inefficient, which means prices are ...