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Determinants of customer loyalty in retail banking : A case study of BIDV's branches and transaction offices in Lam Dong province
(2014-05-14)
Purpose: Customer loyalty plays important role in retail banking because of its
high interaction with customers. When the market is increasingly competitive, especially
in the context of economic recession, more and more ...
The impact of corporate governance on capital structure : Evidence from the Vietnamese stock market
(International University HCMC, Vietnam, 2014)
This paper aims to investigate the impact of corporate governance on capital
structure of listed firms on Vietnamese stock exchange. Data of 82 listed companies
over the period of 3 years is processed and regressed following ...
Factors affecting customer satisfaction toward services of Saigon tourist cable TV Ltd. (SCTV) in Ho Chi Minh city
(International University - HCMC, 2014)
research’s objective is to identify the factors affecting to customer satisfaction in PayTV industry in Ho Chi Minh City. Based on suggested scales in previous researches, the author has proposed a conceptual framework ...
Tourist satisfaction: antecedents and consequences a study of package tours at Ninh Thuan
(International University HCMC, Vietnam, 2014)
Tourists’satisfaction is the most important thing in tourism industry, and Package
tours are the most choosen type for traveling of tourists in Vietnam. This research identify
factors influencing tourist satisfaction to ...
An empirical study on macroeconomic determinants of exchange rate and stree testing application on Vietnam non-financial corporate sector
(International University HCMC, Vietnam, 2014)
Due to the fact that the exchange rate fluctuation can affect business performance
but Vietnamese firms have not paid much attention to gauging or managing their foreign
exchange exposure, this research examines the ...
A research on factors influencing consumer’s purchase intention of Sony internet television 2013
(International University - HCMC, 2014)
The aim of this study is to examine the factors influencing consumers' purchase intention of internet television version of 2013.
As the current situation of television market, consumers are offered with various brands of ...
Factors affecting brand awareness on social media platforms in Ho Chi Minh City, Vietnam - A study in online retail industry
(International University HCMC, Vietnam, 2014)
The advent of Social media creates opportunity for development of social
commerce. Nowadays, the number of users access Social media increases
significantly. The customers prefer follow brands on Social media site to ...
A study on foreign visitors satisfaction towards destination of Ho Chi Minh city
(International University - HCMC, 2014)
The study aimed to give a general understanding about foreign visitor satisfaction to HCMC: which attributes directly affect perceived quality, perceived value and overall satisfaction of foreign visitors to HCMC and ...
Factors contributing to Vietnamese adults' intentions and behaviors towards personal financial planning
(International University HCMC, Vietnam, 2014)
Financial literacy, especially personal financial planning, has been caught people‟s
attention in recent years because poor financial management and unwise decision making
can definitely lead to lower living standard, ...
Intention to avoid smoking of Vietnamese adolecent
(International University HCMC, Vietnam, 2014)
The research of “Intention to avoid smoking of Vietnamese adolescent” was
conducted under circumstance that smoking situation has been becoming alarmingly,
especially in recent years in Viet Nam. It has a lot of bad effects ...