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Factors influencing on Vietnamese young customer satisfaction towards revisit intention in McDonald's in Ho Chi Minh city.
(International University - HCMC, 2015)
The purpose of this study is to examine the factors of brand awareness, food quality, service quality, restaurant environment and price that influenced customer satisfaction and revisit intention towards McDonald’s in Ho ...
The impact of facebook brand page on customer purchase intention - The case of maybelline Newyork - Vietnam
(International University - HCMC, 2015)
Together with the growth of internet as well as social networking sites, Facebook fanpage becomes a powerful tool for marketers to create an online brand community for building and developing the relationship between brands ...
Service quality and its relationship with customer satisfaction towards customer loyalty : A case of Ila Vietnam
(International University - HCMC, 2015)
Customer satisfaction has been a subject of great interest to organizations and researchers
alike. In recent years, organizations are obliged to render more services in addition to their
offers. The quality of service has ...
Factors of celebrity endorser determine the advertising effectiveness in cosmetic industry
(International University - HCMC, 2015)
Nowadays, celebrity endorsement is one of the strategies which companies apply for their advertisements. This trend has been become popular in every industry in general, and in cosmetic industry in specific. Some researchers ...
Optimal sales forecast model in the foreign cosmetics company in Vietnam: A study case of YVES rocher in VietNam
(International University - HCMC, 2015)
Nowadays, sales of cosmetics in Vietnam market have grown exponentially over the years. The customers‟ demand of cosmetic products is also increasing over time, requiring the timely response of the supplier. Yves Rocher ...
Effects of local food on tourist's recommendations and revisit intentions : The case in Ho Chi Minh city
(International University - HCMC, 2015)
This research studied about the recommendation and revisit intentions of foreign
tourists in Ho Chi Minh city, through their satisfaction with local foods. The author took
the case study in Ho Chi Minh city and proposed ...
Underlying factors of employee satisfaction in Vietcombank Binh Tay Branch
(International University - HCMC, 2015)
To maintain and develop relationship with existing customers as well as
potential customers under the increasing competition, banks need to constantly
improve service quality of employees. Which depends partly on the ...
A study of factors affecting student satisfaction at public colleges Ho Chi Minh city
(International University - HCMC, 2015)
Public colleges in Ho Chi Minh City like other businesses operate in a competitive environment. Knowing how to satisfy their students who are their primary customers is important because it can lead to future business. The ...
Factors affecting customer loyalty toward the fresh milk product of TH True Milk
(International University - HCMC, 2015)
The impacts of atmospheric environments to repurchase intention in fast food reataurants
(International University - HCMC, 2015)
Nowadays, restaurant business owners not only focus on delicious food menu, they also shift their attention on the atmospheric environments to make their physical facilities become more attractive to customers. Various ...