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Now showing items 11-20 of 33
Factors affecting customer companies satisfaction on using internet advertising service : A study in Ho Chi Minh city
(International University - HCMC, 2014)
This study aimed to explore factors affecting the Customer Companies
Satisfaction on using Internet advertising services in Ho Chi Minh City. Following
the conceptual framework, the study focus on analyze the Customer ...
The impact of facebook brand page on customer purchase intention - The case of maybelline Newyork - Vietnam
(International University - HCMC, 2015)
Together with the growth of internet as well as social networking sites, Facebook fanpage becomes a powerful tool for marketers to create an online brand community for building and developing the relationship between brands ...
Service quality and its relationship with customer satisfaction towards customer loyalty : A case of Ila Vietnam
(International University - HCMC, 2015)
Customer satisfaction has been a subject of great interest to organizations and researchers
alike. In recent years, organizations are obliged to render more services in addition to their
offers. The quality of service has ...
Effects of intention to search online on customers' online purchase intention : The case of customers in ho Chi Minh City
(International University - HCMC, 2015)
The purpose of this study is to clarify theory and identify how intention to
use the Internet for information search could explain the level of purchase intention of eshopping.
The literature review was conducted to provide ...
Evaluating determinants of customer loyalty in the airlines industry - The case of Vietjet aviation joint stock company
(International University - HCMC, 2016)
Customer Loyalty is one of very important factor which every companies and industry should care much. Then Airline Industry should, too. Each company in this industry must make loyalty of customers increase; make itself ...
A study on customer loyalty towards e-payment service at HSBC bank (Vietnam)
(International University - HCMC, 2013)
The purpose of this study is to research how loyal HSBC customers are towards e-payment provided by the Bank and how factors affect customer loyalty, helping the Bank have an insight to its e-payment viewed in customers‟ ...
Family doctor service in Vietnam an investigation of factors affecting customer satisfaction and customer loyalty
(International University - HCMC, 2015)
General practice or family doctor service has globally developed since the twentieth
century. In developed countries, like EU, USA, Canada, Australia, the general practice
service has been obtained a lot achievement for ...
The determinants of online shopping customer satisfaction - an empirical study in Ho Chi Minh city
(International University - HCMC, 2015)
Starting from the popular of Internet and Social network, e-commerce and online shopping has become a successful business model and expanded in Vietnam and worldwide. Many of researches in this topic have been conducted ...
Out-patient satisfaction of medical service at Phu Nhuan Hospital
(International University - HCMC, 2016)
The main purpose of the study was to investigate the factors influence patient satisfaction at Phu Nhuan hospital. A critical literature review had been presented. Based on the related theories and methods, a quantitative ...
Evaluating users' satisfaction towards state : Owned construction projects in Binh Duong province
(International University - HCMC, 2014)
The strong growth of investment to construct buildings towards owned – sate projects recently that contributed to the country's development. The quality of construction is of social interest, particularly affecting the ...