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Now showing items 21-30 of 45
Total quality management in higher education : A case of International university - Vietnam national university - HCMC
(International University HCMC, Vietnam, 2013)
Implementing Total Quality Management at Higher Educational Institutions is the current tendency in developed countries. There are a lot of research have been conducted about this topic and many result have been found in ...
Analyzing the market's opportunity for a new product : The case of "thread deformed bar steel" of Vina Kyoel steel company
(International University HCMC, Vietnam, 2013)
In the current context of the integrated economy, the competition in the steel
industry became increasingly fierce. This is both an opportunity and challenge for the
company as Vina Kyoei to show the ability to adapt to ...
A study on customer loyalty towards e-payment service at HSBC bank (Vietnam)
(International University - HCMC, 2013)
The purpose of this study is to research how loyal HSBC customers are towards e-payment provided by the Bank and how factors affect customer loyalty, helping the Bank have an insight to its e-payment viewed in customers‟ ...
Influence of management competence on personal work effectiveness of middle managers
(International University HCMC, Vietnam, 2013)
To become a professional Middle Manager, each manager must always study and
practice knowledge, professional skills, management competences, positive attitude and
good practices in their career.
With the desire to gain ...
Measuring brand equity index in paper industry : The case of double a international network company limited
(International University HCMC, Vietnam, 2013)
Powerful brands create meaningful images in the minds of customers (Keller,
1993), with brand image and reputation enhancing differentiation and having a
positive influence on buying behavior (Gordon et al., 1993; McEnally ...
Motivations and barriers of Vietnamese students towards distance education
(International University HCMC, Vietnam, 2013)
Distance education has a long history in over the World. Thank to the modern technology, especially the Internet, there are many great and useful applications for it. Distance education is also provided by few universities ...
Customer satisfaction and loyalty after service failure and recovery : A study in restaurant industry in Ho Chi Minh city of Vietnam
(International University HCMC, Vietnam, 2013)
This research was conducted to examine the evaluation of customers towards result of service recovery of organizations. In this paper the three justice dimensions was employed to explain the customer satisfaction after ...
Factors influencing local customer loyalty, case : Low cost airline Vietjet air in Vietnam
(International University HCMC, Vietnam, 2013)
This study was conducted in order to evaluate the influence of relevant factors on
Customer Loyalty of Vietnam low cost airline, VietjetAir. The direct factors and indirect
factors influencing loyalty of customer are ...
The effect of size and growth on leverage : Evidence in the fishery and real estate industry in Vietnam
(International University HCMC, Vietnam, 2013)
The study analyzes the factors determining the capital structure of the Vietnam
enterprises. The analysis grounds on M&M, the agency theory, trade-off theory and the
pecking order theory. In particular, the study provides ...
Effectiveness of inter-organizational relationships between Vietnamese travel companies and their tourist partness
(International University HCMC, Vietnam, 2013)
This study was targetted to identify the factors affecting the IORs
effectiveness which was defined as the generation of satisfaction by the parties
involved in it as a result of the achievement of performance expectations. ...