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Now showing items 21-30 of 53
Customer-based perspective of business - to - busniess relationship quality in domestic rice supply chain networks of south Vietnam
(International University - HCMC, 2016)
Relationship quality in business is an important construct in relationship marketing, and an important kind of intangible asset of a company. The purpose of this study is to identify the main components of relationship ...
Affective commitment to organization's brand: antecedents and consequences - The case study of BIDV in Ho Chi Minh City
(International University - HCMC, 2016)
The increasing competition in the banking sector requires managers to identify the factors supporting customers' commitment to BIDV’s brand. Understanding commitment not only provides an insight into the question of how ...
Evaluating determinants of customer loyalty in the airlines industry - The case of Vietjet aviation joint stock company
(International University - HCMC, 2016)
Customer Loyalty is one of very important factor which every companies and industry should care much. Then Airline Industry should, too. Each company in this industry must make loyalty of customers increase; make itself ...
How leadership behaviors affect employee satisfaction and job commitment - A study in tourism industry in Ho Chi Minh City
(International University - HCMC, 2016)
The purpose of this study was to investigate the direct and indirect effects of
leadership behaviours on employees’ job satisfaction and job commitment in tourism
industry in Ho Chi Minh City, Viet Nam. A conceptual research ...
The implication of tariff reduction in trans-pacific partnership on textiles & garment industry in Vietnam
(International University - HCMC, 2016)
There are heated debates about how Vietnam will be affected by the Trans-Pacific
Partnership but there is a lack of study that focuses on the industrial characteristics of
Vietnam, especially on the key industry in this ...
The impacts of perceived service-dominant orientation dimensions on customer satisfaction, leading to repurchase intentions : A study of package tour sector.
(International University - HCMC, 2016)
This study attempts to identify the relationship between six components of
service-dominant orientation and customer satisfaction, and to investigate the effect of
customer satisfaction on repurchase intentions of customers ...
How do team process and personality relate to job satisfaction in the software business in Ho Chi Minh City
(International University - HCMC, 2016)
The research was conducted to study the relationship between Team Process, Personality and Job Satisfaction by using moderating approach. In which, Team Process is measured by Task Conflict, Social Conflict, Task Interdependence ...
Managerial factors influencing productivity of manufacturing industry - The case of mechanical industry
(International University - HCMC, 2016)
Productivity is considered key element for companies to gain competitive advantage in manufacturing industry, especially in mechanical industry. Various research papers have pointed out the importance of productivity and ...
Evaluating the repayment probability and value-at-risk of the loan portfolio at Vietcombank - Ho Chi Minh City branch
(International University - HCMC, 2016)
Since 2012, bad debt and credit risk has remained a main barrier for the comprehensive development of commercial banking system. To ensure that Vietnam's banking system operates steadily and sustainably, State Bank of ...
Out-patient satisfaction of medical service at Phu Nhuan Hospital
(International University - HCMC, 2016)
The main purpose of the study was to investigate the factors influence patient satisfaction at Phu Nhuan hospital. A critical literature review had been presented. Based on the related theories and methods, a quantitative ...