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The study of customer satisfaction and customer retention in marine freight forwarding service: A case of Saigon newport (SNP) logistics companyThe study of customer satisfaction and customer retention in marine freight forwarding service: A case of Saigon newport (SNP) logistics company
(International University - HCMC, 2015)
Along with the rapid development of globalization and international economic integration, the freight forwarding industry in Vietnam also grows dramatically with the appearance of more and more logistics companies provide ...
Measuring customer satisfaction for Co.opMart's customer service in Ho Chi Minh city
(International University - HCMC, 2015)
This present study aims to investigate what factors impact on customer satisfaction of Co-opmart‟s customer services. Three hundred shoppers were interviewed in Co-opmart supermarket in HCMC. The research hypothesis was ...
Factors that influence purchasing decision of consumers in Vietnam passenger car market
(International University - HCMC, 2016)
Automobile is one of the most important industries that are becoming more turbulent since the last decade; however manufacturers do not conduct formal studies on understanding consumer buying behaviours. In this research, ...