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Now showing items 51-55 of 55
Customer switching behavior in credit card service in Vietnamese retail banking sector
(International University - HCMC, 2015)
In order to maintain a position and market share in the intense market, the banks have to deploy the strategies to enhance customer loyalty and reduce customer exit and also to become more competitive. Customers have more ...
Factors influencing the adoption of electronic banking in Vietnam
(International University - HCMC, 2015)
The research framework are mainly adopted from prior researches based on the extension of Technology Acceptance Model with Theory of Planned Behavior and Trust, Perceived Risk, Perceived Benefit in which 13 constructs ...
The study of customer satisfaction and customer retention in marine freight forwarding service: A case of Saigon newport (SNP) logistics companyThe study of customer satisfaction and customer retention in marine freight forwarding service: A case of Saigon newport (SNP) logistics company
(International University - HCMC, 2015)
Along with the rapid development of globalization and international economic integration, the freight forwarding industry in Vietnam also grows dramatically with the appearance of more and more logistics companies provide ...
The effects of capital structure on profitability : A study of listed seafood exporting companies in VietNam
(International University - HCMC, 2015)
It is often believed that good security improves trust, and that the perception in trust and security will eventually affect the decision of customers in keep using electronic commerce. In fact, customer’s perceived security ...
Measuring customer satisfaction for Co.opMart's customer service in Ho Chi Minh city
(International University - HCMC, 2015)
This present study aims to investigate what factors impact on customer satisfaction of Co-opmart‟s customer services. Three hundred shoppers were interviewed in Co-opmart supermarket in HCMC. The research hypothesis was ...