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Factors affecting healthcare customer experience quality (EXQ) and the impact of EXQ on word of mouth, loyalty and satisfaction
(International University - HCMC, 2016)
Healthcare Customer Experience Quality (EXQ) is not much actively measured by many traditional investigative service quality tools. This current research purpose is firstly to investigate factors affecting Healthcare ...
Factors that influence purchasing decision of consumers in Vietnam passenger car market
(International University - HCMC, 2016)
Automobile is one of the most important industries that are becoming more turbulent since the last decade; however manufacturers do not conduct formal studies on understanding consumer buying behaviours. In this research, ...
Factors influencing young consumers purchase intention for iOS paid apps - A study in Ho Chi Minh city
(International University - HCMC, 2016)
Till 2016, the blooming in growth of mobile technology and its relative industries has not been stopped; the Applications industry is also expanded increasingly. This new marketing environment brings several new occasions ...