Packaging as brand communication: the impact of product display and advertising slogan on consumer's responses to the package and brand - A case study of confectionery in VietNam
| dc.contributor.advisor | An, Nguyen Thi Hong | |
| dc.contributor.author | Linh, Le Thi | |
| dc.date.accessioned | 2018-11-04T02:05:36Z | |
| dc.date.available | 2018-11-04T02:05:36Z | |
| dc.date.issued | 2017 | |
| dc.identifier.other | 022003419 | |
| dc.identifier.uri | http://keep.hcmiu.edu.vn:8080/handle/123456789/2809 | |
| dc.description.abstract | Brand equity | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | International University - HCMC | en_US |
| dc.subject | Brand equity | en_US |
| dc.title | Packaging as brand communication: the impact of product display and advertising slogan on consumer's responses to the package and brand - A case study of confectionery in VietNam | en_US |
| dc.type | Thesis | en_US |
