Factors influencing international tourists' behavioral intention towards street food in Ho Chi Minh city
| dc.contributor.advisor | Tuan, Nguyen Minh | |
| dc.contributor.author | Thanh, Trinh Duy | |
| dc.date.accessioned | 2018-11-09T02:46:04Z | |
| dc.date.available | 2018-11-09T02:46:04Z | |
| dc.date.issued | 2017 | |
| dc.identifier.other | 022003463 | |
| dc.identifier.uri | http://keep.hcmiu.edu.vn:8080/handle/123456789/2837 | |
| dc.description.abstract | Street food is part of Vietnamese cuisine, which is a major tourist attraction in Ho Chi Minh City (HCMC), Vietnam. The aim of this research is to describe the behavioural intention of international tourists towards street food HCMC and investigate important dimensions to predict behavioral intentions. This study surveyed 293 international tourists then used EFA and multiple regression model to test the results. Hygiene, Food Quality, Service Quality, Subjective Norm and Perceived Behavioral Control were the most influential factors on international tourists‟ behavioral intention towards street food | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | International University - HCMC | en_US |
| dc.subject | Tourist industry | en_US |
| dc.title | Factors influencing international tourists' behavioral intention towards street food in Ho Chi Minh city | en_US |
| dc.type | Thesis | en_US |
