Analysis of young customer's perceived value toward convenience store

dc.contributor.advisor	Son, Ngo Hoai
dc.contributor.author	Tri, Nguyen Quang Minh
dc.date.accessioned	2019-12-04T08:53:31Z
dc.date.available	2019-12-04T08:53:31Z
dc.date.issued	2018
dc.identifier.other	022004520
dc.identifier.uri	http://keep.hcmiu.edu.vn:8080/handle/123456789/3467
dc.description.abstract	Purpose – This study aims to discover why young customers choose Convenience Stores as their main shopping channel Design/methodology/approach – Ethnography, data was collected through semi-structured interview. The sample comprised of 23 people who were living in Ho Chi Minh city and usually go to Convenience Stores. Participants were in the ages of 13-25 Findings – The components of Customer Perceived Value in the concept of Convenience Stores. Young Vietnamese customers perceptions toward Convenience Stores. Keywords - Young Consumer, Vietnam, Convenience Stores, Customer Perceived Value. Paper type – Research paper	en_US
dc.language.iso	en_US	en_US
dc.publisher	International University - HCMC	en_US
dc.subject	Customer services--Management; Management -- Marketing	en_US
dc.title	Analysis of young customer's perceived value toward convenience store - A case in Ho Chi Minh city	en_US
dc.type	Thesis	en_US

Analysis of young customer's perceived value toward convenience store - A case in Ho Chi Minh city