Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1810-1829 of 2340
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Measuring consumer's purchase intention : An evaluation of the bli scale & electronic word-of-mouth (E-wom) - A study of luxury restaurants in HCMC
(International University - HCMC, 2021)Food and beverage fields in the Vietnam context experience considerable growth while the consumption in a premium or luxury restaurant is noticeable. With the Brand Luxury Index scale studied in previous research, in ... -
Measuring corporate reputation the case of PEPSICO Vietnam
(International University HCMC, Vietnam, 2011)Building a strong brand is crucial to the success of any product or service. A brand not only brings emotional ties to consumers but can also turn them into valuable loyal buyers or users of that product or service, and ... -
Measuring Customer Based Brand Equity - The Case of Phuc Long Coffee and Tea House in HCM city
(International University - HCMC, 2015)This research is completed with the purpose of developing a model to measure the customer based brand equity of Phuc Long Coffee and Tea House and study the impacts of the brand equity’s four dimensions on brand equity. ... -
Measuring customer based brand equity of Liem barber shops chain
(International University - HCMC, 2019)Form of service chain system is flourishing in Vietnam recently, while service section contributes significantly on total GDP of Vietnam these years with rapid growth rate. Within, there are enormous contributions of small ... -
Measuring customer based brand equity: The case of highlands coffee in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)This research is completed with the purpose of developing a model to measure the customer based brand equity of Highlands Coffee and study the impacts of the brand equity’s four dimensions on brand equity. The ... -
Measuring customer satisfaction towards service quality of north-America International English School - 3/2 Branch (Nies-3/2 Branch)
(International University HCMC, Vietnam, 2013)This thesis deals with customer satisfaction towards service quality in field of English education. The aim of this thesis is to find out the most important factors that can helps improve the satisfaction of customer with ... -
Measuring Customer's return intention through customer satisfaction : A study of garden coffee shops in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)This study was conducted to identify the relationship between customer satisfaction and customer‟s return intention who are customers of garden coffee shops. Besides that, it also examines the impact ... -
Measuring customer-based brand equity for B's Mart convenience store acquired from Family Mart
(HCMC - International University, 2015)M&A is known as Merger and Acquisition which has been so popular during this decade in Vietnam. In recent years, many M&A transactions occurred have significantly changed a lot in economic situation. This research was ... -
Measuring efficiency of listed commercial banks in Vietnam - An application of DEA and SFA approaches
(International University HCMC, Vietnam, 2014)Applying two methods of Data Envelopment Analysis (DEA) and Stochastic Frontier Analysis (SFA), this thesis has examined an analysis on the efficiency level of eight listed commercial banks on the two stock exchanges ... -
Measuring employee satisfaction: The case of KMS Technology Vietnam
(HCMC - International University, 2015)The purpose of this study is to research the level of satisfaction among software engineers – the case of KMS Technology Vietnam and how to apply Minnesota Satisfaction Questionnaire to measuring software engineers’ ... -
Measuring Performance Through Capital Structure: Evidence From The Banking Sector Of Vietnam
(2022)The financial sector's agency costs are determined by the capital structure of economic organizations and banks. This study scrutinized the influence of the capital structure on the financial performance of Vietnam's banks. ... -
Measuring service quality of terraverde Vietnam
(International University HCMC, Vietnam, 2012)Measuring service quality of terraverde Vietnam -
Measuring student satisfaction with the undergraduate program of the School of Business at International University
(International University HCMC, Vietnam, 2013)The purpose of this research is to measure the student satisfaction with the undergraduate program of the School of Business at International University. After that, based on the results, the researcher gives suggestions ... -
Measuring the after-sale service quality and examing its effects on the overall customer satisfaction at Honda auto dealers
(International University HCMC, Vietnam, 2014)In the current situation of strong competition in the automobile after-sale service in Vietnam, the study was conducted to measure the service satisfaction level at Honda authorized dealers, whereby the research findings ... -
Measuring the brand equity in cinema industry at Ho Chi Minh City: Case study of CJ CGV makes Megastar play in Vietnam
(HCMC - International University, 2015)This research is completed with the purpose of developing a model to measure the customer based brand equity of CGV cinema and study the impacts of four related dimensions on brand equity. The reason is that brand equity ... -
Measuring the customer satisfaction of English training Center Ho Chi Minh City: The case of reliable English School
(International University HCMC, Vietnam, 2012)Measuring the customer satisfaction of English training Center Ho Chi Minh City: The case of reliable English School -
Measuring the effect of country of origin on the purchasing intention for Korean cosmetic in Ho Chi Minh city
(HCMC - International University, 2015)To be attractive, people can spend big amount of money for the sake of taking care the beauty of face and skin by buying trusted cosmetics. In recently, Korean cosmetic is becoming more and more popular in Vietnam. People ... -
Measuring the effects of driver's organization commitment - A case study Ho Chi Minh City
(International University HCMC, Vietnam, 2014)This research measures the effects of driver’s organizational commitment who are working in Ho Chi Minh city. Moreover, this research examines the impact of the six independent variables are technology innovation, risk, ... -
Measuring the impacts of electronic word-of-mouth on the consumer purchase intention in Ho Chi Minh city - A case study of online reviews and ratings of foody.vn
(HCMC - International University, 2015)Due to development of Internet around the world, e-commerce transactions are also developing. There are more and more people buy product and service via Website. To understand the major determinants of customers’ repurchase ... -
Measuring the influence of restaurant experience on positive electronic word-of-mouth (ewom) motivations - The case of Starbucks coffee in Ho Chi Minh City
(International University - HCMC, 2017)With the development of the Internet, social life has become an important part in daily life. People not only spread the information directly as usual but also share the information with each other through social media, ...