Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1253-1272 of 2340
-
How integrated marketing communication (IMC) can improve the communication planning process of marketing plan a case of profiles international Vietnam
(International University Ho Chi Minh City, Vietnam, 2010)The main purpose of this thesis is to contribute the knowledge and understanding on the importance of planning process of IMC and present how Profiles International Vietnam Company should develop their communication plan ... -
How leads to corporate brand equity in the view of Vietnamese consumers
(International University - HCMC, 2020)The study is developed to examine the associations between perceived corporate citizenship, organization brand credibility, organization reputation and equity of business brand. From a sample of 369 general customers in ... -
How Markets Influence Organizational Learning, Innovation And Business Success : A Study Of Smes In Ho Chi Minh City
(2023)In recent years, entrepreneurial activities in Vietnam, particularly in Ho Chi Minh City, have exploded. Local entrepreneurial firms, on the other hand, fail at an alarming rate. Upon closer examination, we may conclude ... -
How pictures in instagram influence user's travel intention?
(International University - HCMC, 2019)Instagram is believed to have a considerable impact on user's travel intention. By sharing photos and videos on Instagram, many users get inspired tourism. In fact, there are 40.1% of millennials chose a travel spot based ... -
How promotions on e-commerce platforms affect customers' buying behavior
(International University - HCMC, 2020)This research analyzed the promotion tools (including Voucher, Samples, Freeship) that can have an impact on customers’ buying behavior on e-commerce platforms in Vietnam. The conceptual framework has been proven utilizing ... -
How psychological determinants affect employee's turnover intention in Saigon Cafe Restaurant?
(International University - HCMC, 2016)Due to the lack of employees in the Saigon Café Restaurant in the current moment, the researcher had conducted a case study to investigate how determinants from psychological model can affect the intention of leaving the ... -
How relevant is the selection of risk control variables to bank efficiency analysis? - The case of Vietnamese commercial banks
(International University - HCMC, 2016)This research is conducted to measure the efficiency of 23 Vietnamese commercial banks during the period from 2010 to 2014 by utilizing the nonparametric data envelopment approach (DEA), and to use bootstrap method which ... -
How results of training and development programs influent on employees' satisfaction, performance, and loyalty - An empirical study of luxury hotels and fine-dining restaurant in Ho Chi Minh area
(International University - HCMC, 2017)In the recent market of hospitality chains, it is a rapid growth focusing on Food and Beverages (F&B) department to enhance revenue and profits. Regard to the actual situation, most of the hotels now have large share of ... -
How small and medium enterprises' innovation affects their credit accessibility - The case of Vietnam
(International University - HCMC, 2018)This research is conducted to investigate how the innovation of small and medium enterprise influences on access to finance in Vietnam from 2005 to 2013, through five types of innovation: new products, new technologies, ... -
How social media engagement affects TV channel loyalty among Ho Chi Minh city audiences - Mediating roles of social presence and channel loyalty
(International University - HCMC, 2018)In light of the digital era development, there have been a number of researches about the effects of social media engagement on a brand loyalty. Undoubtedly, every brand faces the same opportunities and threats within ... -
How Social Media Influencers Affect Consumers' Purchase Intention On E-Commerce Platform: The Case Of Shopee In Vietnam
(2022)With the increasing number of smartphone users, many people perceive social media as a basic need by continuously checking on their phone every day. As a result, the digital marketers began to consider social media ... -
How The Financial Sector Affects Economic Growth And Its Interest Rate Spread Is Determined: Theoretical Framework Applicable To Ten Development Countries Of Asean
(2023)The effects of the financial sector on GDP development and the factors that govern the interest rate spread were analyzed in this article. A more streamlined financial system is represented by a narrow gap between loan ... -
How To Deal With Economic Policy Uncertainty And Attain Sustainable Growth: The Role Of Corporate Governance In Singapore
(2023)This study aims to examine the effects of Corporate Governance (CG) on the Economic Policy Uncertainty (EPU) and Sustainable Growth (SG) relationship of Singapore firms. This paper takes out one hundred Singapore ... -
How to improve merchandise display in Coopmart Dinh Tien Hoang in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)Nowadays, the retail market develops more and more in Vietnam. People tend to go shopping in many supermarkets not only good price but also many promotional programs. With many supermarkets with investment from ... -
How to make learners continue to register higher-level courses at an English center? - The case of Wall Street English
(International University - HCMC, 2016)The research paper‟s main purpose is analyzing the important factors that determine the consumers repurchase intention, demonstrating the relationship between these variables in the case of Wall Street English. Repeat ... -
How to promote Saigon Com Tam to foreign travelers: Case of Com Tam Moc
(International University HCMC, Vietnam, 2012)Nowadays, Vietnam is the destination of tourists from all over the world because of the beauty screens, the native’s hospitality, the cultural tradition, and food. Besides, Vietnamese food has placed ... -
How user - generated content affects the intention to use it for planning, mediating through attitude
(International University - HCMC, 2019)Service segment is becoming a dominant piece of an economic cake of Vietnam. Accounting for 42.7%, it plays an important role in improving Vietnam’s economy (General Statistics Office of Vietnam , 2018). One of the hospitality ... -
How VURV technique can improve and benefit nestle VN e-recruitment
(International University HCMC, Vietnam, 2009)The skills and abilities of a company‟s employees are a prerequisite for the enterprise to be innovative. The companies needed to develope internally and externally labor force. However, it is difficult to ... -
How youtube travel vloggers affect tourists' intention to visit destinations in Vietnam
(International University - HCMC, 2020)With the exquisite landscapes, Vietnam tourism is well-known to the world by its natural charm and the hospitality of its citizens. In 2019, tourism sector is reaching its target of attracting nearly 20 million international ... -
Human resource planning - Case study of Dong Nai general hospital
(HCMC - International University, 2015)Human resource planning is an important aspect of human resources management that combines three important activities: forecasting, identifying and acquiring the right number of people with the proper skills, and creating ...