Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1293-1312 of 2340
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The impact of accrual and cash flow components to earning quality of listed companies in Vietnam from 2007 - 2012
(International University HCMC, Vietnam, 2014)Earning quality is one of the important measurements for investors to evaluate firm‘s performance. Therefore, it is necessary to have accurate view about earning quality. This study is conducted with an aim to clarify the ... -
The impact of advertising on brand equity : A case of TH true milk
(International University HCMC, Vietnam, 2014)In this hyper-competitive market, the only way to survive in doing business is focusing on building a strong brand. It is the bridge filling the gap between customers and firms that helps to maintain a strong position in ... -
Impact of agency cost on firm performance : Case of listed firms on Ho Chi Minh city stock exchange (HOUSE)
(International University HCMC, Vietnam, 2014)This research focuses oninvestigating how agency costs influence firm performance. The research purpose is specifically to test the agency theory based on the empirical data from Hochiminh City Stock Exchange (HOSE). The ... -
"The impact of agency costs of free cash flow on dividend policy and leverage - Evidence from Ho Chi Minh stock exchange (HOSE)"
(International University - HCMC, 2016)Research objectives of the dissertation are to assess how the companies listed on Ho Chi Minh Stock exchange (HOSE) with large free cash flow use leverage and dividend policy as a control agency cost mechanism and test the ... -
The impact of agency costs on dividend policies: Evidence on non-financial firms listed on Ho Chi Minh Stock Exchange
(HCMC - International University, 2015)This paper investigates the effect of agency costs on dividend payout policies. The study is conducted in Vietnam, an emerging market with the observation of 102 non-financial firms listed on Ho Chi Minh Stock Exchange ... -
The impact of athlete celebrity endorsement of customer's attitude towards advertisment and attitude towards brand - Case study of LG oled TV's endorsement of Quang Hai in Ho Chi Minh, Vietnam
(International University - HCMC, 2019)This study is attempted to identify the major factors of athlete celebrity endorsement that have an impact on customers’ attitude towards the advertisement and attitude towards the brand, in regard to the case of LG OLED ... -
The Impact Of Audit Quality On The Financial Performance: Evidence Of Listed Companies In Ho Chi Minh Stock Exchange (HOSE)
(2022)The primary of the research is to perform the effect of audit quality on the financial performance in Vietnam, specifically in HOSE- Ho Chi Minh Stock Exchange. Despite the enhancement of society, not only Vietnam but ... -
The impact of behavioral factors on individual investors' decision - making and performance - Evidence from Ho Chi Minh stock exchange
(International University - HCMC, 2018)Behavioral finance is a new area to examine human behavior in the financial sector. Based on psychology, behavioral theories are applied to determine the factors that influence the behavior of individual investors. The ... -
The impact of blackboard tools as an application of information and communications technology on student academic performance - A case of International university
(International University - HCMC, 2018)In the last century, we have moved from the Industrial Age to the Information Age and today we live in an age of knowledge. With increasing information, fast-growing science, the world is changing faster than ever, so the ... -
The Impact Of Board Characteristics On Earnings Management Of Listed Companies On Hose
(2022)The importance of corporate governance in the face of a fluctuating economy and financial crises has been highlighted in recent studies throughout the globe. Because of Vietnam's status as a "emerging economy," it is ... -
Impact of board characteristics, ownership structure, corporate social responsibility on firm performance in Vietnam consumer discretionary industry
(International University - HCMC, 2018)The objective of this study is investigate the impact of board characteristic, ownership structure and corporate social responsibility on firm performance. Specifically, the firm’s ownership structure is explained by 3 ... -
The impact of board of directors characteristics on firm performance of VietNam listed companies in the service sector
(International University - HCMC, 2017)This paper investigates the relationship between Board of Directors’ characteristics and firm performance of 21 service listed companies on Vietnam Stock Market (HNX & HOSE) between 2012 and 2015. The examined characteristics ... -
Impact Of Board Structure On Performance Of Commercial Banks In Vietnam
(2023)The research aims to overview the association of corporate governance and Vietnamese commercial banks performance over six years from 2017 to 2022. There are two pairs of relationships investigated in the study: board ... -
The Impact Of Brand Ambassadors Of Biti's On Consumer Purchase Intentions
(2022)Nowadays, brand ambassadors have played an extremely important part in every marketing strategy to ensure the effectiveness and success of the business outcomes. Besides, the brand image also gradually become an indispensable ... -
The Impact Of Brand Ambassadors Of Biti's On Consumer Purchase Intentions
(2022)Nowadays, brand ambassadors have played an extremely important part in every marketing strategy to ensure the effectiveness and success of the business outcomes. Besides, the brand image also gradually become an indispensable ... -
Impact of brand building activities to the image perception in university education : Case of IU-VNU, HCMC
(International University Ho Chi Minh City, Vietnam, 2010)The purpose of this thesis is to study the brand of International University- Vietnam National University (VNU), Hochiminh City and the impact of its brand building activities to the image ... -
The Impact Of Brand Credibility Price Value Image, Customer Fulfillment On Customer Satisfaction And Purchase Intention Towards Fast Fashion Brands Among Vietnamese Millennials
(2023)Many industries in Viet Nam consisting of the fashion sector, have been expanded by the trend of ongoing globalization integration as well as the growth of information technology in general and social networks in particular. ... -
An impact of brand elements on brand awareness - The case of Oppo smartphones in HCM city
(HCMC - International University, 2015)This research paper has been conducted to study about brand awareness field. With the overall purpose of improving the brand awareness through brand elements such as brand name, logo and symbol, URLs, slogans, character, ... -
The impact of brand equity and perceived value on customers' purchase intention in the leather and footwear industry - The case of three companies in HCM city : Vascara,Charles and Keith, Vinagiay
(International University - HCMC, 2016)Nowadays, many new brand companies with their innovative high-technology have developed and succeeded in multiples industries. Vascara, VinaGiay and Charles&Keith are known as the new generation in the leather and footwear ...