Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 2023-2042 of 2340
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The relationship between world gold price and the stock market - The case of ho Chi Minh stock exchange
(International University - HCMC, 2020)This study is also conducted in order to examine the interaction between stock price and world gold price in order to conclude the impact of one of the macroeconomics to the stock price. In this study, exactly 261 stock ... -
The relationship of ownership structure and dividend policy : Evidence from VN-100 index
(International University - HCMC, 2016)This study focuses on examining the possible relationship between dividend payout policy and ownership structure, especially, managerial ownership and institutional ownership in order to make investment recommendations. ... -
The relationship of ownership structure and firm performance : A case of listed companies on HOSE
(International University HCMC, Vietnam, 2011)The relationship of ownership structure and firm performance : A case of listed companies on HOSE -
The Relationships Among Brand Equity, Customer Satisfaction, And Brand Loyalty Of Coffee Shops: The Case Of Highlands Coffee
(2022)The business model of coffee chains is growing substantially and becoming more and more saturated in Vietnam these days. Giants are fiercely competing to keep their positions while global and local newcomers struggle to ... -
The relationships among self-congruity, celebrity endorser's credibility and purchase intention in Ho Chi Minh e-commerce industry
(International University - HCMC, 2018)The purpose of this study is to examine the relationships among celebrity endorsers’ source credibility, self-congruity concept and consumer purchase intention in the Vietnam electronic commerce context. This research ... -
The relationships between capital adequacy, effieciency and risk in Vietnam commercial banks
(HCMC - International University, 2015)This study examines the relationship between inefficiency, risk and capital in Vietnam commercial banking system. What I want to test is whether bank inefficiency and risk are affected by its capital adequacy level. In ... -
Relationships between working capital management and financial performance of listed companies on the stock market in Vietnam
(International University - HCMC, 2016)Working capital management plays an important role in improving the profitability of the company. The company can optimize their working capital by making the trade-off between profitability and liquidity. This article ... -
The relationships of cash conversion cycle with liquidity, invested capital and firm performance - An empirical investigation of Vietnamese manufacturing firms
(International University - HCMC, 2019)The main purpose of this research is to examine the relationship between cash conversion cycle with levels of liquidity, invested capital, and performance in manufacturing firms over time. Our dataset ranges from 2014 to ... -
Relative performance of the camp, the fame-french 3-factor and the carhart 4-factor models in the context of Ho Chi Minh stock exchange
(International University - HCMC, 2016)Sharpe (1964) and Lintner (1965) revolutionize the way academics and practitioners define and determine asset returns by introducing the Capital Asset Pricing Model (CAPM). Until now, it is still the dominant model in terms ... -
A research about the effects of celebrity endorsement on spectators' favoritism for the advertising - A study of Dong Nhi singer in endorsement for Samsung mobile VietNam
(International University - HCMC, 2017)Many companies conduct celebrity endorsement in advertising to the target customers to promulgate their products. This is the most popular marketing campaign that can persuade consumers to pay consideration to their product ... -
A research about the impact of e-commerce on consumer behavior toward food service - A foodpanda case
(International University - HCMC, 2016)E-commerce is now part of every bussiness plan. Organizations have no longer underestimate the impact of Internet to their bussiness in general. In fact, most bussiness has reviewed effective plan to attract customer to ... -
Research facebook's influence on buying decisions of young women in HoChiMinh city (focus on fashion products)
(International University HCMC, Vietnam, 2011)Research facebook's influence on buying decisions of young women in HoChiMinh city (focus on fashion products) -
A research into behavior of individual investors in Vietnamese stock market
(International University HCMC, Vietnam, 2012)Behavior finance which considers the human behaviors in finance is a quite new area. Behavior finance theories, which are based on the psychology, attempt to understand how emotions and cognitive errors ... -
A research of the vloggers' motivations to VLOG
(International University - HCMC, 2016)Purpose This study aims to explore what motivated the vlogger to vlog. Besides, the research hope to build the framework about factors affecting the viewers’ attitude toward advertising in vlogs. Design/ Methodology/ ... -
A research of what will lead international university to achieve vision and mission and application of balanced scorecard in financial and internal process perspectives
(International University Ho Chi Minh City, Vietnam, 2010)The power of Balanced Scorecard (BSC) model applied in business strategy management is now acknowledged worldwide. However, an application of Balanced Scorecard in Vietnam is still unpopular; ... -
A research on brand identity and intend to buy PNJ jelwery
(International University HCMC, Vietnam, 2013)This graduation paper examines how the consumers perceive the PNJ products in terms of brand identity based on their awareness and product attributes, the variables, and the brand image of the jewelries existing in the ... -
Research on consumers' tastes a successful coffee shop in HCMC
(International University HCMC, Vietnam, 2010)Research on consumers' tastes a successful coffee shop in HCMC -
Research on customer satisfaction towards dental service quality: The case of call dental clinic
(International University HCMC, Vietnam, 2012)This thesis deals with customer satisfaction towards service quality in field of dentistry. The aim of this thesis is to find out the most important factors that can help improve the satisfaction of customers with Cali’s ... -
A research on factors affecting consumer buying behavior - A case of The Faceshop cosmetic brand in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)Understanding behavior of consumers is a key to the success of business organizations and retailers. Marketing personnel are constantly analyzing the patterns of buying behavior and purchase decision to predict the future ... -
Research on solutions to boost the efficiency of Viet delta company of exporting fruits to the United States
(International University - HCMC, 2017)