Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 2043-2062 of 2340
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Restaurant Attributes Towards Customer Perceived Value, Customer Satisfaction, And Customer Loyalty: An Analysis Of Vegetarian Restaurants In Ho Chi Minh
(2022)Purpose: The study aims to comprehend the relationship between vegetarian restaurant attributes and customers' perceived value, customer satisfaction, and customer loyalty, as well as the most predominant component. Design/ ... -
Revaluation of Nam Long investment cop.
(International University HCMC, Vietnam, 2010)Today there are many attractive investment channels for the investors to choose, and real estate is one of them. However, to make a reasonable investment decision, analysis and valuation is a very essential ... -
A review on the current process of e- tailer's supply chain: Problems and improvement - A case study of company A
(International University HCMC, Vietnam, 2012)E-commerce, despite being one of fastest growing markets with rapidly growing demand in Europe, is still young and new to Vietnamese market. Due to the differences in culture and human perspective, legal system, technological ... -
Reviewing the effectiveness of promotional activities of Viet Tien garment company
(International University HCMC, Vietnam, 2013)Promotional tools are used to make customers aware of products, to stimulate their demand and appetites. They can also provide information about the organization and its products and services to help consumers decide. The ... -
Revolutionizing business models : Launching new service firm without carrying the cost of providing the service through internet-mediated sharing - The case of Uber in Vietnam
(International University - HCMC, 2017)Through a few decades ago, business sectors provided manner to change modes of utilization that progressively test sole ownership as the main method for getting product benefits. These alleged sharing economy phenomena are ... -
Reward references of salespeople : How do financial and non-financial compensation rate
(International University HCMC, Vietnam, 2012)Today, market economy is rapidly developed and expanded all over the world in general as well as in Vietnam in particular. Making profits for organization is challenging task for all staffs in firm, and especially ... -
Risks assessment and management in construction projects : The case of CS5
(International University HCMC, Vietnam, 2010)The purpose of this descriptive and exploratory study is to answer two questions about (1) what are the risks impacting on the projects of the company SC5, and (2) the level of impact of these risks on the projects. For ... -
The role of advertisement, sponsorshipand brand equity towards consumer preferences a case of Heineken
(International University HCMC, Vietnam, 2010)Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting billions of people’s lives worldwide. Yet, seeing as advertising clutter has increased tremendously and is ... -
The role of business risk as a moderator in the relationship between financial leverage and company risk - A case study of non-financial firms listed on HNX and HOSE
(International University - HCMC, 2018)Based on an objective analysis of the Vietnamese market, this study aims to examine the role of business risk as a moderate variable in the relationship between financial leverage and company risk. A balanced panel data ... -
The role of consumers' need for uniqueness and brand experience in purchase intentions - A study of Nike sportswear brand in Vietnam
(HCMC - International University, 2015)The purpose of this study is examining the effect of consumers’ need for uniqueness, brand experience, and perceive quality on intention to buy sportswear products, a case of Nike sportswear brand in Ho Chi Minh City. ... -
The role of export in GDP growth and revealed comparative advantage of Vietnam's export in the period 2001- 2011
(International University HCMC, Vietnam, 2013)Numerous literatures have documented the relationship between exports and economic growth but not so many to emphasiza the important role of export in GDP growth. This study examines the roles of export in GDP growth ... -
The role of financial slack, employee creative self-efficacy innovation and organizational performance
(International University - HCMC, 2018)Organizational performance development and financial slack have drawn extensive attention in management research. Recent studies have indicated that financial slack has a positive effect on innovation outcomes and ... -
The Role Of Internal Social Media Usage Towards Affective Commitment Among Gen Z Employees: An Empirical Study In The Remote Work Content
(2022)This research was conducted with the aim of investigating if and how internal social media influences employee affective commitment, with the target of Gen Z employees in the context of the remote working environment. ... -
The role of light and store layout in attracting young customers - Case study of The coffee house
(International University - HCMC, 2017)In retail environment, lighting and store layout are important components as they elicit atmosphere and affect shopping behaviors. Cognizant of the benefits and significances of layout and lighting design in retail stores, ... -
The role of logo design in creating organization image and organization reputation - Case analysis of school of business international university
(HCMC - International University, 2015)This dissertation focuses on investigating the significance of four dimension – name, typeface, shape, and color related to an organization logo and how it subsequently contributes to the favorability of organization image ... -
The role of packaging in consumer' perception of product quality at the point of purchase - An empirical study of soft drink in Vietnam
(International University - HCMC, 2016)This study aims to discuss about consumer‟s perception of product quality of the point at purchase so that we can design product packaging properly and stand out in customer‟s mind. Design/ Methodology and Approach: There ... -
The role of packaging in customer's perception of sanitary napkin's product quality at the point of purchase - Case study of Kotex Vietnam
(International University HCMC, Vietnam, 2014)The core target of this research is to investigate the role of packaging in consumer’s perception of sanitary napkin’s product quality at the point of purchase in the specific case of Kotex Vietnam. The results of this ... -
The role of social media marketing activities on building brand co-creation in Vietnam's airline industry
(International University - HCMC, 2018)This research investigates social media marketing activities (SMMAs)’s role on building branding co-creation in Vietnam’s airline industry. There are total 358 valid surveys was collected in this study from users who have ... -
The role packaging on consumer's perception of bottled water quality at the point of purchase - The case of Aquafina Vietnam
(International University - HCMC, 2017)Packaging is considered as a crucial element of the marketing mix nowadays. It can affect the way consumers perceive the product quality through its four functions. In the case of Aquafina, this is particularly true. By ... -
The role technology application in creating competitive advantage - The case of the Coffee House
(International University - HCMC, 2017)There have seen that the industry of coffee chain is developed with severe competition, fluctuations, and new challenges. In addition, coffee sales in Vietnam still remained the leading group in the Asian but the downward ...