Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
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Working with the bottom of the pyramid: the case of Vietnam
(HCMC - International University, 2015)Research Objective: With increasing globalisation of the world‟s economy, emerging markets have become important to multinational corporations. The objective of this study is to understand how the companies win potential ... -
Workplace environment and its impact on employees' motivation : The case of Hoang Anh construction and housing development company
(International University HCMC, Vietnam, 2009)The study aims to establish the correlation between the mental factors of workplace environment and motivation of employees. To have a human resource management strategy that attracts, retains and motivates the valuable ... -
"The young Vietnamese's consumer behavior in Korean fashion"
(International University - HCMC, 2015)Since Doi Moi (1986), Vietnam opened its economy, as a result many cultural wave have influenced on Vietnamese culture, and recently Hallyu has become a hot topic among the young. Hallyu is a terminology refers to the ... -
The youth behaviour towards the choice of branded and unbranded fashion in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)Nowadays, fashion is an important market and contributes a lot to the economic development of a country. However, the fact that customers now are in favor of foreign clothes, especially those imported from ... -
Zara and H&M pricing strategy in South east Asia - Vietnam vs Thailand market
(International University - HCMC, 2018)There are more and more international brands come and choose Vietnam at an ideal destination to widen the business in recent years, especially in the apparel industry. With the significant increase in the number of new ... -
Zigbee Wireless Sensor Network for Smarthome
(International University HCMC, Vietnam, 2009)This thesis implements a wireless sensor network based on ZigBee technology for smarthome system. The network includes six nodes with one coordinator, two routers and three end devices. ...