Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
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Customer Behavioral Outcomes In The Context Of Social Commerce In Vietnam: The Role Of Social Media Marketing Activities And Customer Experience
(2022)Considering social media marketing activities and customer experience, this study investigates effects on relationship quality, which in turns impacts three kinds of customer’s intentions (i.e., purchase, loyalty and ... -
Customer behaviors in diabetes milk market - Implication for "N" Company
(International University HCMC, Vietnam, 2013)Currently, the number of diabetic patients increases very fast, especially in recent years. According to the medical statistics from medinet.com, 190 million people are facing with diabetes’ threat every year; ... -
Customer buying behavior toward individual life insurance
(International University Ho Chi Minh City, Vietnam, 2011)The purpose of this study was conceived through studying the "marketing mix" and the other factors affecting the buying decision of consumers towards life insurance products. The methodology is that a quantitative method ... -
Customer buying behavior toward sport utility vehicle Hyundai Santa FE
(International University Ho Chi Minh City, Vietnam, 2011)The purpose of this study is to find out which factors affect on the buying decision of people when they purchase a car. Specifically, this research aims to analyze which determinants can affect Vietnamese customers when ... -
Customer Coping Strategies in Service Failure
(International University - HCMC, 2015)In today’s business, to successfully attract new customers and compete with well-established enterprises, it is vital to understand customer’s wants and needs and satisfy them with products or services provided. Therefore, ... -
Customer expectations of Vietnamese students towards convenience stores - The case of international university
(International University HCMC, Vietnam, 2014)The purpose of this research is to examine the customer expectations of Vietnamese students towards new form of retail: convenience stores. However, the research is only conducted in the case of International University. ... -
Customer experience and customer loyalty towards coffee shop in HCMC - The case of Phuc Long
(International University - HCMC, 2017)This thesis is conducted for indicating the customer experience and customer loyalty towards coffee shops in HCMC. To be more specific, the study is deeply conducted into a brand called Phuc Long and to figure out the ... -
Customer experience and customer loyalty towards tourist companies in HCMC
(International University HCMC, Vietnam, 2013)This study is conducted to identify the customer experience and customer loyalty towards tourist companies in HCMC. Besides that, it also illustrates the relationship between customer experience and customer ... -
Customer image on service environment in fitness industry: A case of " The gym fitness center" in Vietnam
(International University HCMC, Vietnam, 2012)Fitness industry is predicted to have a bright, blooming in near future. In a world of lots of competition, customer’s perception is an important key to ensure customer loyalty as well as the living ... -
Customer intention analysis in evaluating market opportunities for Yamaha Hoa Quang music school in the urban area of Ho Chi Minh City - The clidren from 4 - 5 years -old segment
(International University HCMC, Vietnam, 2012)Music is an integral part of life. Music education helps people, especially helps children develop more comprehensive. Yamaha Music Foundation is a well-known organization in Japan and many other countries around the world. ... -
Customer involvement, Satisfaction and Loyalty for Fast-fashion Retailers
(International University - HCMC, 2021)The Vietnam fast-fashion industry has been strongly developing due to a surge in customer demand. However, local fast fashion retailers still fall short of understanding customers’ expectations which, in turn, makes them ... -
Customer loyalty and its antecedents in fitness centres
(International University HCMC, Vietnam, 2014)The purpose of this paper is to develop and empirically test the antecedents of customer loyalty in fitness club context. A conceptual framework was developed based on previous studies investigating the relationship among ... -
Customer loyalty in express delivery business - A case study of DHL - VNPT express limited company
(International University - HCMC, 2018)The research is conducted to examine the influencing factors of customer loyalty towards DHL international express delivery services. The study applies the research model from Luarn and Lin (2003) with three independent ... -
Customer loyalty towards buying-in-group websites in Vietnam food Industry
(International University HCMC, Vietnam, 2013)Buying-in-group became an extremely popular phenomenon in last two years in Vietnam. In order to compete and achieve profitability, buying-in-group websites need to have a good level of understanding of their ... -
Customer perception on brand extension in banking : Case of Vietnam EXIMBANK'S retail banking extension
(International University Ho Chi Minh City, Vietnam, 2011)Developing retail banking becomes one of priority tasks of Vietnamese banks due to the fact that Vietnamese‟ need on retail banking service is being higher while there is a few such offers from domestic banks. Following ... -
Customer perception on brand extension in banking industry case of ASLA commercial bank (ACB)'s international banking
(International University Ho Chi Minh City, Vietnam, 2011)There are five main findings in this research: customers accept brand extension of ACB to international banking; customers do not totally accept ACB brand extension to international banking; international ... -
Customer perception on discovery and adventurous travelling tour and its marketing strategy
(International University HCMC, Vietnam, 2012)This research is conducted to find the most appropriate marketing strategy for Mystery Hunting for Red Spirit Company Limited base of understanding customer perception of quality and value on Mystery ... -
Customer relationship management of An Lac labels joint stock company with key clients in the international business environment
(International University HCMC, Vietnam, 2012)This research is conducted in order to improve Customer Relationship Management implementation in An Lac Labels Joint Stock Company. The research has been conducted from March 2012 to May 2012 in Ho ... -
Customer satisfaction and brand loyalty - Case of the airline VietJet air (VJA)
(HCMC - International University, 2015)To be able to survive in the highly competitive market, it is significant for any airlines to secure loyalty of customers towards their brands. To every airline, customers are people who hold the key to drive that airline ... -
Customer satisfaction in general trade distribution channel - case study at goodfood company
(International University Ho Chi Minh City, Vietnam, 2011)The purpose of this study is to measure the customer satisfaction in General Trade Channel. The study develops on data collected via a survey and an interview in order to find the satisfaction level of customers, the ...