Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 71-90 of 2340
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The antecedents of intention to share a content on facebook : A study case among Vietnamese students
(International University - HCMC, 2015) -
Antecedents of online group buying behavior - From price and social influence perspectives
(International University - HCMC, 2016)The main purpose of this study is to estimate the antecedents of online group-buying behavior. The theoretical frameworks come from Price, Social influence and Technology acceptance model. From prior research, there are ... -
Antecedents of online group buying behavior - From price and social influence perspectives
(International University - HCMC, 2016)The main purpose of this study is to estimate the antecedents of online group-buying behavior. The theoretical frameworks come from Price, Social influence and Technology acceptance model. From prior research, there are ... -
Antecedents of students' major selection - An empirical study of Vietnam national university, Ho Chi Minh city
(International University - HCMC, 2019)This research investigated the antecedents of students’ major selection in Vietnam National University, Ho Chi Minh City. Besides, the effect of these antecedents on students’ major satisfaction is also discussed. In the ... -
Antecedents of the level of impulse buying - A study among Vietnamese consumers
(HCMC - International University, 2015)Impulse buying is a major research concern among researchers due to its pervasive aspects of consumer behavior as well as its mystery in the marketing world. As counted, impulse buying has a long story of being taken into ... -
Antecedents of trust in user-generated brand recommendation on facebook - A study among Vietnamese consumers
(International University - HCMC, 2017)This study aims to identify the antecedents of Trust in User-Generated Brand Recommendation. Based on the original model, in which Trust toward User- generated Brand Recommendation is affected by Trust Facebook Friends, ... -
The application of bluprint and means-end theory in designing the self-baking service of Yum! Shop
(International University HCMC, Vietnam, 2011)This study aims to create a business plan for Yum! Shop which provides a service of self- baking in HCMC. By combining means-end theory, laddering technique and blueprint, the author is able to make the operation ... -
The application of CAMELS to evaluate the bank's performance. A case of MHB
(International University HCMC, Vietnam, 2011)International integration has penetrated widely and brought about many influences to the economy all over the world including Vietnam. Vietnam’s economy has had positive steps to improve and develop more ... -
Application of CAPM in Vietnam stock market
(International University HCMC, Vietnam, 2011)The idea is to estimate an intrinsic price of each stock at the end of 2009 based on cost of equity calculated by CAPM, assuming that present time is the end of 2009. Then, compare with market price at the end of ... -
Application of grey system theory and arima model to forecast factors of tourism - A case of Binh Thuan province in Vietnam
(International University - HCMC, 2019)Tourism is more and more popular and this industry continues to develop strongly around the world. Thus, forecasting tourism demand plays an important role in development. In this study, the purpose is to provide ... -
Application of supplier selection criteria in online retail company: the case of lazada vietnam limited company
(International University HCMC, Vietnam, 2013)Vendor selection is an important process in which people have to evaluate, identify and compare to choose the best supplier among thousands. This process, however, takes a great amount of budget of ... -
The applications of "" Focus"" direction (by al ries) in brand management of Toyota motor Vietnam
(International University HCMC, Vietnam, 2009)The applications of "" Focus"" direction (by al ries) in brand management of Toyota motor Vietnam -
Apply DEA model and forecasting techniques in performance evaluation and raising opportunities in strategic alliance - A case of the construction industry in VietNam
(International University - HCMC, 2018)Construction industry in Vietnam is concerned as one of the most crucial industry which contributes a large portfolio in the development of country. However, the competitive situation in the current market issued a challenge ... -
Apply DEA model and grey theory to evaluate companies performance and raise opportunities in strategic alliance of the plastic industry in Vietnam
(International University - HCMC, 2019)In the plastic industry in Vietnam, an important issue becomes increasing productivity performance and sustainable development. This research builds upon a current Data Development Analysis method which helps companies ... -
Applying balanced scorecard to IU, VNU, HCM : Customer and learning and growth perspectives
(International University Ho Chi Minh City, Vietnam, 2010)The power of Balanced Scorecard (BSC) model in business strategy management is now acknowledged worldwide. However, an application of Balanced Scorecard in Vietnam is still unpopular; especially it is completely ... -
Applying Fama-French five-factor model on stocks of manufacturing sector on Ho Chi Minh Stock Enchange
(International University - HCMC, 2015)One of the main goals of investors is maximizing their securities’ possible returns, so choosing a good model to find the relationship between risk factors and expected return is very necessary and important. Since 1952, ... -
Applying Fama-French five-factor model on stocks of manufacturing sector on Ho Chi Minh Stock Enchange
(HCMC - International University, 2015)One of the main goals of investors is maximizing their securities’ possible returns, so choosing a good model to find the relationship between risk factors and expected return is very necessary and important. Since 1952, ... -
Applying principal component analysis to cryptocurrency portfolio management
(International University - HCMC, 2018)Our study uses the utility of the principal component analysis tool to analyze the currency market over a year period (1/12017 – 31/12/ 2017). The first two principal components are preserved to describe the main sources ... -
Applying principal component analysis to stock portfolio management in Ho Chi Minh stock exchange
(International University - HCMC, 2018)One of the key driven factors in service industry is the customer satisfactiongeneral insurance service is not an expectance. In Vietnam market, insurance for organization is growth quickly but there is no research about ... -
Applying several market timing models using moving average in to the case of Vnindex and VNGOGD99 ; and testing for their effectiveness
(International University HCMC, Vietnam, 2011)The purpose of this thesis paper is to assess the effectiveness of market timing models using moving average by applying them into the cases of a stock market’s index and a gold market’s index in Vietnam and ...