Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
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The Factors Affect The Continuance Intention Of Young People Of Using E-Wallets By Young People In Ho Chi Minh City: Case Study Of Momo E-Wallet
(2023)This research was carried out to evaluate the variables that young people in Ho Chi Minh City consider important when determining whether or not they would continue to use MoMo e-wallets. This was done because of the ... -
Factors affect the decision to use e-wallet of middle-aged adults in Vietnam
(International University - HCMC, 2019)Nowadays, globalization is a natural developing trend of many nations all over the world. Each country always attempts to catch up with that trend. In Vietnam, there are also a trend that people use the e-payment technology ... -
Factors affect the satisfaction, loyalty, and word of mouth behaviors of university students Ho Chi Minh city
(International University - HCMC, 2019)This study aims to study the factors that impact on satisfaction, loyalty, and word of mouth behaviors of university student in Ho Chi Minh city. It could be observed from the study that image, expectations, perceived ... -
Factors affecting audience intention to watch celebrity live-stream sponsored by brands - Case study of singer Khoi My live-stream sponsored by Yomost on facebook live
(International University - HCMC, 2019)We are living in an age when live stream has become trending in the digital marketing industry. Thanks to the introduction of Facebook Live and a number of competing social media platforms, brands are trying their best to ... -
Factors Affecting Behavioral Intention To Purchase Counterfeits: A Quantitative Study In Vietnam
(2023)Purpose - This study investigates what factors affect behavioral intention to purchase counterfeits products and how much they affect. Literature review - We review literature review about Value Consciousness, Perceived ... -
Factors affecting behavioral intention to use sharing economy platforms - The case of airbnb's consumers in HCMC
(International University - HCMC, 2018)The economy is changing into a consumption direction. The accelerating growth in peer to peer business today is raising questions whether people is interesting in and accept the new platforms of sharing economy.The sharing ... -
Factors Affecting Behavioral Intention To Use Zalopay E-Wallet: Application In Ho Chi Minh City
(2022)Technology advancement has changed the ways people live and behave in everyday lives. With the development of smartphone, we can use it as a communication device, to access to internet, or even make “cashless” payment. ... -
Factors affecting brand equity of online travel booking service in Ho Chi Minh city - A mediation analysis of e-word of mouth
(HCMC - International University, 2015)This study was conducted to identify the casual relationship between e-WOM and brand equity of online travel booking service. In addition, it also examines the impact of four factors (customer‘s satisfaction, perceived ... -
Factors affecting brand image communication of sponsor brands through sponsorship (In the case of The Voice Kids Vietnam 2015)
(International University - HCMC, 2016)The research was conducted with the aim of exploring factors affecting brand image communication of sponsor companies through sponsorship by the case of P/S and Lifebuoy sponsoring The Voice Kids Vietnam 2015. Based on the ... -
Factors affecting brand loyalty among young peoplein their choice of sport shoes brands in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)This study was conducted to identify factors influencing brand loyalty among young people in their choice of sports shoes brands in Ho Chi Minh City. Based on varieties of previous researches, the model of this study has ... -
Factors affecting brand loyalty toward fast fashion industry - Case of millennials in Vietnam
(International University - HCMC, 2019) -
Factors affecting choice of customers for Starbukcs brand name in Ho Chi Minh City, Vietnam
(International University HCMC, Vietnam, 2014)Currently, economic development, people's lives increasingly busy with work and pressure. With coffee daily habits, consumers have higher expectations of their choice for the coffee company and brand name. With today's ... -
Factors affecting college student's intention to use social networking sites for job search - A case study of linkedin in Vietnam
(International University - HCMC, 2019)This paper investigates the factors influencing the intention of Vietnamese college students to use LinkedIn for job seeking. Guided by the Behavioral Reasoning Theory (BRT) and Theory of Planned Behavior (TPB), a research ... -
Factors affecting consumer buying behavior towards smartphone brand
(International University - HCMC, 2019)Technological advancement has driven smartphone to be one of the most remarkable devices in the history of mobile phones. Currently, smartphones have become an integral part of everyday life, thus enabling conditions to ... -
Factors Affecting Consumer Interest Toward Purchase Intention When Choosing A Coffee Shop Of Millennials In Ho Chi Minh City
(2022)The purpose of this study explores the factors affecting customers' decision to visit a coffee shop in Ho Chi Minh city. The formal study was carried out using a quantitative method. The data was gathered from 310 valid ... -
Factors affecting consumer purchasing behavior in Ho Chi Minh city - Case study of beauty products
(International University - HCMC, 2016)Beauty products industry has prospered recent years, especially in Ho Chi Minh City. People tend to consume more beauty products than the past years. Accordingly, the supply also increases along with the demand. The beauty ... -
Factors affecting consumer's purchasing intention toward sunscreen products - A study in Ho Chi Minh city
(HCMC - International University, 2015)This research investigates the factors that affecting consumer’s purchasing intention toward sunscreen products. The results show that Subjective Norms, Health Consciousness, Perceived Behavior Control and Attitude have a ... -
Factors affecting consumer's selection of mobile phone in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)Management -- Marketing -
Factors affecting consumers' food waste behavior
(International University - HCMC, 2020)Due to the fact that food waste takes place in every stage of the food supply chain, and the most value-added waste is at the consumption level. This research is aiming to examine food waste behavior of consumers in Ho Chi ... -
Factors affecting consumers' food waste behavior
(International University - HCMC, 2020)Due to the fact that food waste takes place in every stage of the food supply chain, and the most value-added waste is at the consumption level. This research is aiming to examine food waste behavior of consumers in Ho Chi ...