Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
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Factors affecting consumers' green apparel purchasing decisions in Ho Chi Minh
(International University - HCMC, 2019)Along with life simultaneous changes, the fashion industry shows no difference by the updated trends, styles, designs as well as fabrics. Nonetheless, the concerns toward the environment have not been addressed within ... -
Factors affecting consumers' green apparel purchasing decisions in Ho Chi Minh
(International University - HCMC, 2019)Along with life simultaneous changes, the fashion industry shows no difference by the updated trends, styles, designs as well as fabrics. Nonetheless, the concerns toward the environment have not been addressed within ... -
Factors Affecting Consumers' Online Purchase Intention From Technological Perspective In Ho Chi Minh City: A Case Of Sendo
(2022)With the fast growth of information and communication technology and increased Internet penetration, the nature of a consumer's everyday activities has shifted, and the majority of offline activities have shifted online. ... -
Factors affecting consumers' purchase intention of safe vagetables in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)The safety and hygiene of food have become a very serious problem in Vietnam at this time. Many cases of food poisoning throughout years, mostly from vegetables containing high level of pesticides and poisonous substance, ... -
Factors affecting consumers' purchase intention towards safe vegetable in supermarkets in Ho Chi Minh City
(International University - HCMC, 2016) -
Factors affecting consumers' purchase intentions for VietGap - Certified vegetables evidence from Ninh Kieu district, Can Tho city
(International University - HCMC, 2016)During recent years, “dirty vegetables” that contain many chemicals, pesticide, and helminth infections caused by environmental pollution have become a chronic concern of many housewives. In addition, consecutive information ... -
Factors affecting consumers' purchasing intention of safe vegetables in HCM city
(International University - HCMC, 2016)A successful food production is distributing safe product to customer. Nevertheless, recently, almost foods have been identified containing a great source of pathogens and chemicals being over the permission and posing ... -
Factors Affecting Consumers’ Purchasing Behavior Toward Organic Milk A Case Study Of Vinamilk In Ho Chi Minh City
(2022)Vinamilk is the leading company in Vietnamese’s dairy market. The pandemic has raised organic milk demand and the market is a prosperous segment in the future. To compete in this market, Vinamilk must have an effective ... -
Factors affecting creativity of employees in manufacturing and service sector in Da Nang city
(International University - HCMC, 2016)Employee creativity is the blood of the company, which is the reason why it has been an important role to the improving, and developing of the organizations. The purpose of this research is to measure the factors affecting ... -
Factors affecting customer behavioral intention toward convenience store in Ho Chi Minh city
(HCMC - International University, 2015)As the branded convenience store chains gradually grow in Vietnam, especially in Ho Chi Minh City, it is important to understand the diversity in various aspects of consumer behavior among consumers. This paper examines ... -
Factors affecting customer buying behavior of canmake cosmetic brand in Ho Chi Minh city
(International University - HCMC, 2018)The beauty industry is one of the hottest industries the world. Nowadays in Vietnam, more and more foreign cosmetic brands are flooding into the market and gathering a large market share of this industry. Among such huge ... -
Factors affecting customer decision making toward purchasing flower : In case of Dalat hasfarm company
(International University HCMC, Vietnam, 2014)This study was carried out to identify factors affecting customer decision making toward purchasing Dalat Hasfarm flower in Ho Chi Minh city. During this research, customer decision making is affected by six factors, ... -
Factors affecting customer decision on purchasing a DSLR ( Digital single lens reflex) camera. The research of 22-40-year-old camera user in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)The more developed the society is, the higher level Maslow‟s hierarchy of needs is required. In this era of economics and technology, people not only want to spend for their physical needs about food, clothes, house, etc.… ... -
Factors affecting customer loyalty : A case of AEON mall Vietnam
(International University HCMC, Vietnam, 2014)ccording to the agreement that Vietnam government signed when joining to WTO, Vietnam's retail market will be fully open by 2015. That means retail enterprises with 100% foreign capital can open their business in Vietnam. ... -
Factors affecting customer loyalty at Domino's pizza
(HCMC - International University, 2015)The consumption of fast food has been an upward trend in urban areas in recent years because of its convenience which suits busy lifestyles of people there. However, increased number of fast food suppliers means increased ... -
"Factors affecting customer loyalty in convenience stores - The case of Vinmart+ in Ho Chi Minh city"
(International University - HCMC, 2016)Vietnam joined the World Trade Organization (WTO) in 2006 was a chance for the retail market, especially the convenience stores with the exciting participants of domestic and foreign companies. And VinMart+ is one of the ... -
Factors affecting customer loyalty through satisfaction and trust toward the online food delivery service - The case of delivery Now
(International University - HCMC, 2019)In the competitive market, the role of customer loyalty in business success cannot be denied. The primary purpose of this thesis is to study the customer loyalty toward the online food delivery service, in case of Delivery ... -
Factors affecting customer loyalty toward Trung Nguyen coffee in Viet Nam
(HCMC - International University, 2015)In response to entrance of many new players in FMCG (Fast Moving Consumer Good) sector,Trung Nguyen Coffee – market leader – is increasingly resorting to loyal customers to retain its market share. Despite this, loyalty ... -
Factors affecting customer online repurchase intention of movie ticket - A study in Ho Chi Minh City Vietnam
(International University - HCMC, 2017)The research will approach one of the newest application of e-commerce in Vietnam, online purchase of movie ticket. In today‟s technology-induced society, customers expect and demand that service be of high quality and ... -
Factors affecting customer purchase intention to plant and decoration product in Ho Chi Minh city
(International University - HCMC, 2017)This thesis topic combines two main parts for Startup purpose: that is general business plan description and research study conduct to test whether customer is willing to purchase company‟s product type or not. In the ...