Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Dang, Thi Uyen Thao"
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Customer Behavioral Outcomes In The Context Of Social Commerce In Vietnam: The Role Of Social Media Marketing Activities And Customer Experience
Truong, Thanh Ha (2022)Considering social media marketing activities and customer experience, this study investigates effects on relationship quality, which in turns impacts three kinds of customer’s intentions (i.e., purchase, loyalty and ... -
Entrepreneurship And University Ecosystem: The Moderating Effect Of Prior Business Experience In Vietnamese University Students
Vo, Thi Phi Yen (2023)Purpose: In numerous nations, entrepreneurship is renowned and popular. Current research on the state of entrepreneurship in Vietnam indicate that, due to our traditional classroom systems, young Vietnamese entrepreneurs ... -
Exploring The Determinants Of E-Wallet Adoption Among Vietnamese For Cashless Transactions With Promotional Benefits As A Moderating Variable
Vu, Thuy Cam (2023)The factors influencing the adoption of e-wallets are investigated in this study. Using quantitative analysis, the study examines the impacts of perceived utility, perceived usability, social influence, promotional ... -
Exploring The Machanism Of EWOM Adoption From Social Media And E-Commerce Sites: The Role Of Social Construct And Product Related Risks
Vo, Nguyen Hoai An (2023)Despite the increasing popularity of eWOM, limited research exists on the interplay between the adoption of SM-eWOM and EC-eWOM. To fill this gap, this paper proposes a conceptual model grounded on the Stimulus-Organism-Response ...