Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Huynh, Nguyen Thi Hanh"

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    • Factors affecting customer loyalty toward Trung Nguyen coffee in Viet Nam 

      Huynh, Nguyen Thi Hanh (HCMC - International University, 2015)
      In response to entrance of many new players in FMCG (Fast Moving Consumer Good) sector,Trung Nguyen Coffee – market leader – is increasingly resorting to loyal customers to retain its market share. Despite this, loyalty ...